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Archive for July, 2009

My Twitter $5,000 Twitter contest with Clickbooth ends at midnight tomorrow. If you haven’t entered yet, you have until then to do so. There’s really no reason not to enter because it’s one of the most simple contests ever made.

With Affiliate Summit East right around the corner, we’ve decided this was the ideal place to pick the winners. So on Monday, August 10th at 12:30pm, we will meet up at the Clickbooth booth (#2217) with a 3rd Party Person (that’s not involved with the contest in any way) who will help Clickbooth and I randomly select the winners for each tier.

As of right now we have hit the first two tiers which means there will be at least two winners picked at the booth. If Clickbooth can hit 5000 followers by the end of this month, there will be a tier 3 prize of a 24” iMac or a Trip for two to Las Vegas. They care currently at 4,194 followers. Think we can get them to 5,000? Let’s go for it!

How to Enter:

• Follow @JohnChow
• Follow @Clickbooth
• Send the following Tweet to your followers:
  

  I’ve just entered to win a $5000 Twitter contest! Just follow @JohnChow and @clickbooth and RT. http://xr.com/clickbooth

If you are attending Affiliate Summit East and you are entered in our $5000 Twitter contest, make sure you head over to the Clickbooth booth on Monday to see if you are a winner! If you’re not attending the conference, no worries, we will be filming the entire thing and posting it on the blog once we return. (FYI You DO NOT have to be at the conference to claim your prize. All winners will be contacted via Direct Message on Monday, August 10th)

Good luck and enter now!

Find out what I’m doing right now by following me on Twitter.

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One of the companies I’m looking forward to meeting at the Affiliate Summit East next month is Tatto Media. In a very short time, Tatto has managed to come out of nowhere and become the third largest ad network on the Internet. Tatto has achieved this through creating technologies that no other network have. What’s more, they don’t rest on their laurels.

I wrote about Tatto back in May and since then, they’ve added so many new features to their network that I need to write about them again. If you’re already a Tatto Media affiliate, then you’re already taking advantage of the new features. If you’re not an affiliate yet, here’s a breakdown on all the new stuff.

New Design for Reporting and Statistics – Reports and Statistics is even faster and more efficient than before. Data view pages can easily be searched and sorted accurately even with multiple pages of data.

Conversion Tracking Report – This report provides specific lead/sale information, including sub id, tracking info, transaction id, IP address, and payout, allowing you to quickly run sub id reports. While “info” in current tracking links will continue to work, it has been replaced with “aff_sub”.

Updated Tracking Links – Updated tracking links that are easy to understand. Sub ID tracking has been updated as well as Source name added. Specify a Source name in the tracking url to easily drill-down and analyze performance in reports.

Offer Tiny URLs –You can shorten your tracking links with our own TinyURL. This is great for sending offers to your Twitter followers.

Browser Targeting – The Tatto Affiliate Network now can target offers to users based on their browser. This will redirect users to receive offers designed for mobile devices including iPhones and thus increase your conversion rates.

Creative Manager – A valuable feature that quickly generates tracking code with creatives, making it simple for you to include the creative you prefer with the offer-specific tracking url. Also new features to browse and preview creatives.

Suppression List – Updated suppression lists to better support email marketers.

Refer a Friend – Enhanced Refer a Friend feature to reward you for introducing friends into our network.

Improved Stats API – Updated functions and documentation to make working with our stats API even easier.

Live Support that AIMs affiliate’s Manager

More offer Categories for navigational ease

Support tab with help and glossary.

All the previous features that made Tatto such a great affiliate network, like the Proprietary Tracking Technology and Self Serve Interface that allows you to place your own cookie and tracking pixel are still there. These new features just put the icing on the cake.

The number of affiliate offers has increased significantly since May and they’re still all 100% in-house deals with payouts among the highest in the industry. Speaking of payouts, Tatto pays their publishers weekly. Tatto Media welcomes affiliates and publishers from all over the world – you don’t need to live in the USA to apply.

Tatto Media Affiliate Network

Find out what I’m doing right now by following me on Twitter.

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Billy Mays, who sadly passed away this summer at age fifty, was a pot-bellied, black-bearded Atlantic City carnival barker in a blue long-sleeves over a white undershirt.

He had a loud, shrill, and annoyingly exuberant voice. And he seemed to lean forward, through the TV screen, and put his nose in your face, the way only pitchmen do.

Madison Avenue style brand marketers who believe asking for an order even once, unless it’s in small grey type, is undignified, contemptible and just plain bad manners, absolutely loathed him.

Direct marketers idolized him.

Consumers, well, they either loved or hated him… or were totally unaware of him (presumably Tivo owners).

Bottom line: Billy sold the hell out of stuff. And he didn’t have to reinvent the wheel to do it.

Billy bellied-up to bar with the TV viewer and spoke straight and to the point: you got a problem, I’ve got the solution, I can guarantee it or your money back, buy it now and I’ll make you an even better deal.

Inelegant to the max. But he sold and made millions. Not through artifice; there was no false imagery, cheating or stealing, just great showmanship and the secret behind great salesmanship.

The Secret Behind Great Salesmanship

But great salesmanship, contrary to popular opinion, is not about selling ice to Eskimos.

The truth is less flamboyant, and far more reasonable.

Simply put, behind every great salesman is a great product. And Billy Mays understood that better than most.

Because if it’s a great product—it was easy for Billy to sell, using salesmanship techniques he had honed over two decades of selling.

Who better than Billy Mays could grab your attention (Hi, Billy Mays here for…)… get you excited (So fast and easy…)… make you want to buy it (No more dings, dents or scratches—and it’ll save you money, too…)… and get you to buy it (But wait, order now and I’ll…)

So how do you know if the product you’re currently selling or developing is great… and easy to sell?

According to Billy Mays…

Your Product Must Have These 5 Essential Character Traits

1. It must solve a problem.

If it doesn’t fix, mend or alleviate a nagging pain, problem, condition or situation—why would people want it, much less buy it? There must be a strong, recognizable and somewhat measurable or appreciable benefit to owning and using your product.

2. It must have mass appeal.

You may have invented the best mousetrap ever, but if only one in ten million homes has a mouse problem… you’re not going to sell a heck of a lot of mouse traps. Sure, you can sell just a few at a ridiculously high price-point? But a mouse-trap priced at $50,000… how easy of a sale will that be?

3. It must be unique.

If it’s the first or only one of its kind—that’s a homerun! If it’s not, then it should at least be different and beneficial in a way that isn’t currently offered. A rose by any other name is still a rose—but a rose that never loses its petals, now that would be unique.

4. It must offer instant gratification.

If it’ll only be of use next spring, why buy it today? People don’t want to buy seeds. They want the fully grown tree, planted and providing shade now. We’re an impatient nation of consumers. We don’t want the fishing pole—we want the fish fresh, filleted, seasoned and served.

5. It must be demonstrable.

It’s a law of nature: seeing is believing. The customer must see with their own eyes how easily, quickly, and effectively your product does what it does. Though people will often say they can’t trust their eyes—they always do.

But wait, there’s more…

You Don’t Need TV Air-Time to be a Successful Marketer

A demonstration doesn’t have to be live or on TV to be effective. If you’re selling from a webpage, then diagrams, schematics, and before and after pictures will also do the trick.

And if you’re not limited to a 30-second or 1-minute TV spot… you might have a distinct advantage!

When you’re selling off the page, you can pile on the benefits—as many as you can think of. And, you can highlight features and advantages in bullet-point after bullet-point.

You can show why your product or service is superior to your competitors by creating tables.

You can provide testimonials, endorsements… and your own impressive credentials.

And as long as you know how to keep the reader reading—you can methodically, step-by-step, convince and persuade the reader to buy from you in a voice and style that’s compelling, empowering, believable and completely your own.

I’m sure that’s what Billy Mays would do. He’d begin every letter or ad with, “Hi, Billy Mays here for…”

Thanks, Billy. Rest in peace.

About the Author: Barry A. Densa is one of America’s top freelance Marketing and Sales Copywriters. Visit his site Writing With Personality and see how easily and quickly Barry converts prospects into buyers using “salesmanship in print”.

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Last night I was complaining that my Servicing Stop post was taking a few minutes longer than normal to get indexed – with such a time sensitive topic it’s critical that Google indexes and ranks the content within a few minutes.

@ducedoon pointed out that it might be because of a new addition to WordPress 2.8 which rather than sending pings when a post is published sends them once per hour in a batch process!

In an attempt to reduce the numbers of outbound pings a new undocumented ”feature” was introduced in WordPress 2.8 (this change is not mentioned in the WP 2.8 release notes).

Instead of notifing ping services every time a post is published or edited, pings are now sent once every hour, at the most. Every time a new post is published, WordPress checks if there is a ping batch queued to be sent within the next hour. If so, the ping is added to that batch. If there is nothing in the queue, a ping is sheduled to be sent after 3600 seconds (one hour).

Apparently this will be fixed in WordPress 2.8.3, until then don’t expect fast indexing or speedy distribution of your RSS feed.

Not getting the rankings you want? Hire us for Search engine optimisation

Indexing slow? Blame WordPress 2.8

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If you are not updating your site content to cater to the needs of your visitors you run the risk of becoming irrelevant and useless to your audience.

I realized this a few nights ago when I stopped by my local Target to find they had re-configured the entire floor plan.

Near the entrance there was a brand new books section filled with young adult novels (Harry Potter, Twilight – you know the stuff!). And, I had to fight my way through aisle upon aisle of swim wear to reach the men’s apparel section which had been moved to the back.

While I felt a little lost and I had to embark on a little discovery tour it all made sense to me:

1. Since it’s the peak of the summer, they made sure beach and swim wear was most accessible.
2. It was wise to introduce and promote the young-adult genre of books which is seeing tremendous growth in an economy where retail is generally hurting, and
3. Given that it was my first trip to Target in 3-4 months I guess they don’t cater to my demographic as much. So it seemed fair to push the men’s clothing out of sight!

The same goes for your company website and here are some takeaways from this:

1. Highlight Your Best Performing Content

If something is popular, there is a higher likelihood that new visitors will enjoy it or get value from it like previous visitors. It is important to highlight your best performing content so you can convert more visitors to fans and ultimately into leads and paying customers.

2. Switch Out Offers Frequently

While you might be happy with the conversion rate of a certain eBook or white paper on your home page, sometimes your best targets are your repeat visitors.  If there is nothing of interest or value to them on your site they are likely to bounce.  Even a small tweak to the verbiage on a call-to-action can make a difference. For example, at HubSpot our music videos get a prominent spot on our home page every once in a while.

3. Target New Audiences

You should be on the lookout for new audiences and segments you can tap into.  Create personas for your ideal buyers and you should add new content that caters to the newer personas that start to emerge from the sales and leads data you collect on your site.  This might also mean you update your SEO efforts so keywords drawing traffic are related to your new personas’ interests.

4. Break the Monotony, Not Your Back

Perception goes a long way in impacting how people react.  You don’t need to redesign your entire website to get a desired effect (where the recommended desired effect is more conversions, not flattering comments).  Move sections around or swap out images that reflect your brand and note the impact in your analytics tools.  If you have a content management system (CMS), you can always change things back to the way they were easily.

Are you guilty of static content or are you face with a challenging redesign project you’re not sure will yield results?  Please share your thoughts with us in the comments.

Photo credit: seriykotik1970

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If you read TechCrunch, you may have noticed a post this weekend about Blueprint Cleanse, a health product designed to cleanse your body. On the surface, the piece seemed to be a  “California” lifestyle piece, however, after doing a bit of research it turns out there’s a lot more intrigue, questionable journalistic ethics, and deception involved here.

This post is a bit long, but I promise if you stick all the way through till the end, I’m going to prove that Sarah Lacy lied about having paid for the cleanse product she blogged about about AND that TechCrunch founder Michael Arrington was romantically involved with a woman whose younger sister worked at the same cleanse product company.

In a July 25th post on TechCrunch, Sarah Lacy goes on and on about the values of “cleansing” and how she is getting various people around the TechCrunch office to try the product. At the bottom of the post you’ll see this disclaimer:

Disclosure: The company is sending out free samples of the product to press in California, including us, this week. I and others at TechCrunch have paid full price for this product in the past.

Issue 1: While the post may have a human readable disclosure, there is definitely a straight link which passes page rank, and is in violation of Google’s guidelines on sponsored posts (see bottom of the post for more on this).

Issue 2: The disclosure that she has paid for the product in the past is a lie …

For the real story, we’re going to have to go back to a March 16th post on Sarah Lacy’s blog called spring cleaning. In that post, she mentions she has three objections to the same product, the third being the one we’re concerned with:

Third: It’s $85 a day for people outside of New York! We’re in a depression if you hadn’t noticed. I had to take another job just to justify buying a Kindle.

However, further down the post she  addresses that concern saying the company gave it to her for free:

Three: They comped my first cleanse.

This statement is a direct contradiction of her disclaimer on TechCrunch where she stated she paid for the product. Now, of course, it is entirely possible that the first one was comped and she bought another batch in the middle. However, Sarah takes that possibility out of the equation in her TechCrunch post:

I know what you’re thinking, because I used to think the same thing. I am a meat-loving Southern girl. Add in being a writer, and that means I drink more than I should too. I am the last person who ever thought she’d be doing a juice cleanse. I tried Blueprint out of pure desperation. A bout with pneumonia last year meant anytime I traveled or pulled an all-nighter I got sick. That’s obviously untenable given I’m writing a book about emerging markets and on a 10-plus hour flight every month. After just one three-day cleanse I felt healthier than I had in two years.  Four months later, I haven’t so much as had the sniffles.

Again she’s admitting (emphasis mine) that she had one prior cleansing four months ago, which matches with the March date of her first post. So which is it, Sarah? Were you lying in your first post that you got it for free, or were you lying in your second post where you said you paid for it?

Should you think I’m making a mountain out of a mole hill, this isn’t the first time Sarah has been hypocritical in her journalistic ethics. On May 6, Sarah wrote a post titled News Flash: Paying for Coverage Is Still “Taboo” where she said:

There is no time during my life on planet earth or beyond that I will *ever* consider accepting payment for coverage. There is no circumstance or situation where I will respect a journalist who does, especially if the details of that conflict aren’t clearly disclosed. P.E.R.I.O.D.

Now, guess who went on an all expense paid trip to London with a bunch of bloggers in exchange for “coverage” on TechCrunch … Sarah Lacy. So, again, which is it, Sarah? Is paying for coverage wrong, but accepting free travel worth thousands of dollars OK? Or is it only wrong when everyone except you and your A-list blogging buddies like Robert Scoble do it? If you’re looking to get a link …  post … umm… coverage from Sarah Lacy or TechCrunch, with prices starting as low as $85 (the cost of cleanse), that’s likely to be cheapest and most effective link you’ll ever buy.

To bring this full circle, and connect all the dots, one of the other bloggers on this free “sponsored coverage” London trip was Megan Asha (friend of blogging socialite Julia Allison). Megan has a younger sister who … (wait for it) … works at the exact same cleanse company that Sarah wrote the “sponsored post” for on TechCrunch. The icing on the cake here is, Megan  (who’s sister works for the cleanse company) is, according to Valleywag, the on-and-off girlfriend of Michael Arrington. If this entire thing isn’t a textbook definition of “conflict of interest” I don’t know what is. If you don’t think any of this is a problem, let me rewrite the TechCrunch disclaimer to more accurately reflect the facts:

Disclosure: The company is sending out free samples of the product to press in California, including us, this week. I got mine for free three months ago but I’m totally going to lie to you and tell you that I paid for it. Additionally our founder Michael Arrington was romantically involved with a woman whose sister now works at this company. But really, this is all on the up, and up … honest guys …

In the past, sponsored posts were only done by “off the radar” bloggers for $25 or less a post. However, they’ve now grown up and matured. Today these types of backroom dealings are being done by PR agencies, in flagrant violation of  Google guidelines, and without regard for journalistic ethics or integrity. It seems Google only likes to dole out penalties on the unknown bloggers, while A-listers remain untouchable.

While these types of arrangements may be very common in the print and magazine world, online they are a bit more problematic. For most anyone other than TechCrunch or the Internet elite, sponsored posts are 100 percent against Google’s guidelines and can result in a Web site being penalized, banned or even removed from Google entirely. Here’s a quote from Matt Cutt’s, the head of Google’s webspam team on sponsored posts:

Clear disclosure of sponsorship is critical, and that includes disclosure for search engines. If link in a paid post would affect search engines, that link should not pass PageRank (e.g. by using the nofollow attribute). Google — and other search engines — do take action which can include demoting sites that sell links that pass PageRank, for example.

Two things need to change:

• Bloggers you need to decide to you want to be journalists or bloggers? Journalists are held to a higher standard of ethics, which they are required to follow all the time. They don’t make an exception if it helps bolster their career, if someone is giving them something really cool, or even if it’s a gift they really want. They also don’t have a selective memory when it comes to disclosure.
• Google needs to be consistent in it’s sponsored posts penalties and reactions. I understand that dropping the hammer on Sarah Lacy, TechCrunch, or Scoble  is going to get you some negative press, but the rules are the rules, and if you don’t enforce them equally, you look like you are profiling or playing favorites. For Sarah Lacy to claim she had no idea about sponsored posts, when she wrote an article about pay per post penalties, is laughable.

PS: should any of the posts in question go missing or you not see the text, here are screen caps of the originals, yeah I’ve done this before and know how these things go down.

image credit: (cc) Shashi Bellamkonda www.shashi.name and www.solutionsarepower.com.

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This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis WordPress Theme review.

Is Sarah Lacy Making Sponsored Posts on TechCrunch?

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by Manoj Jasra

Just got the email from the Yahoo Analytics man himself, Dennis Mortensen – Yahoo has just launched the Web Analytics Consultant Network (otherwise known as YWACN). The purpose of this YWACN is to help Yahoo Analytics clients get the best out of the tool as well as to help spread the gospel of YWA.

Benefits of the Yahoo Web Analytics Consultant Network?

• Yahoo! Web Analytics FREE account creation rights
• Listing on Yahoo!’s Consultant Network web page
• Potential client referrals from the Yahoo! Sales team
• Exclusive “Yahoo! Web Analytics Consultant Network” icon for display on your website
• Premium levels of technical support and access to a partner portal
• Access to an exclusive YWACN forum to share ideas and technical tips with other top analysts worldwide
• Unique opportunities to work with Yahoo! to provide trainings, books and speaking engagements

Yahoo! may consider a number of factors in evaluating potential members for acceptance into the YWACN, including the following:

• Your company or a prominent division of your company is dedicated to web analytics
• Must work with a minimum of 5 Yahoo! advertisers
• Must have at least two full-time web analysts employed that are accredited in one of the major enterprise analytics applications
• Must provide a minimum of three customer references for whom you have provided paid analytics support (all major analytics solutions accepted), including deployment and consulting services

Must be willing to share information, including:

• How many client accounts you have that utilize Yahoo! Web Analytics
• Website link from your home page that prominently describes your analytics services
• Description of the complete range of paid services you offer related to analytics, including analytics planning, installation, configuration, data analysis, and training; as well as other services offered, such as SEM, SEO, display campaign management, etc.

Check out our small business news site.

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Have you ever read a blog post that just seems to have ‘it’?

You arrive at the page, begin reading and immediately feel drawn into what the blogger is communicating. You can’t really put your finger on why – but there’s something about the way that they write that connects with you – that makes you want to read more – that makes reading easy.

That blogger has ‘blogging mojo’.

While there are many concrete things that we can identify about successful blogs – some things are hard to define. One of these is blogging mojo.

Some bloggers just seem to be able to write in a way that connects. They go beyond technically writing well to a style that just works.

How to Develop Your ‘Mojo’

I’ve observed ‘blogging mojo’ in a number of bloggers over the years and have done my best to identify why some bloggers have it and some don’t. Perhaps it’s partly natural ability, personality or learning how to write from a young age – but there’s one important factor that I’ve seen over and over again in successful bloggers.

Most successful bloggers that I question tell me that on top of any natural ability that they have that they’ve spent years experimenting with different styles of writing, different types of posts, different topics, different voices and different approaches to communicating that shape who they are today.

As they say – ‘Practice makes perfect’.

One of the best ways to develop your writing and learn to consistently produce compelling content is to practice writing in different styles and voices.

Of course this doesn’t just happen – sometimes you need to set yourself a challenge (or ask someone else to do so).

I chatted with a journalist friend recently who told me that he learns most about writing when his editor allocates him a story that takes him out of his comfort zone, when he’s asked to write on a topic he’s not overly familiar with or asked to write in a style that isn’t his normal one.

He said that when he’s given these challenging stories that he’s forced to learn and discover new ways to communicate. It doesn’t always feel good but each time he discovers something new about what works (and doesn’t work) for him.

Which leads us to today’s homework…

Your Homework for Today

Today’s homework task is to pick a style of blog post that you don’t normally write. For example:

• If you always write in the 1st person why not try writing in the 3rd person for a post?
• If your posts are always deadpan serious why not attempt something a little more light hearted and humorous.
• Try writing a post from the perspective of another person?
• Throw an opinion piece into your blog that is normally just covering ‘news’.
• Write a list post if your blog is usually more ‘essay’ like.

If you’re unsure what to write check out my list of 20 Types of Blog Posts – hopefully one of them will fit with where you’re at. There’s also a few of these types of writing posts in the 31 Days to Build a Better Blog workbook.

The benefit of mixing things up from time to time is that you grow as a writer and you might just stumble upon a type of post that connects with your readers. Even if the post falls flat on it’s face and fails you’ve learned what not to do on your blog.

Once you’ve written your post and published it please come back to this post and share the link and share how you went with the challenge!

This post belongs to our current series on Creating Compelling Content. Stay tuned for more principles of building this type of content in the week ahead.

Post from: Blog Tips at ProBlogger.

How to Find Your Blogging Mojo – Experiment with Different Voices and Styles of Writing

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The following is a guest post by Bryn Youngblut. Bryn has being creating websites and doing various affiliate marketing for over 7 years. You can subscribe to his blog by clicking here.

Note: This is part 2 of a 3 part series, stay tuned for more!

So you’re all signed up to Mediatraffic and Trafficvance, right? Well even if you’re only with Mediatraffic for now that will be good enough to get you started.

You should know by now what the basics of PPV are, but you may not know exactly what the user sees.

The most common form of PPV is a 750×550 pop up window. You can also choose to do a pop under, it really depends on the offer, your landing page, and testing to see what works best.

The first step is to choose what product or service you want to promote, the most recommended are simple and short form submits, but I wouldn’t limit yourself to trying anything.

Now that you have chosen an offer it’s time to start researching keywords and most importantly urls.

There are a number of ways to do this, I’m not going to go into details about researching keywords but a great tool is of course the ShoeMoney Tools.

As far as finding urls goes, it’s pretty simple but does require some creativity. What I typically do is a simple search for my offer or things related and copy down the urls that come up, then I take those urls over to Quantcast.com and get a ton more related websites using the “Audience Also Likes/Visits” feature on the right hand side.

Once you have your list of keywords/urls it’s time to setup your campaign. It is VERY important that you track everything so you can eliminate what keywords/urls are not working.

For the best tracking platform I recommend using Tracking202 Pro (that link is a 10% discount if you want to sign up) or if you prefer to host your own Prosper202.

In Mediatraffic to track your keywords/urls it is very simple, when your campaign is created simply go into the “Modify” section under Targets and select the “Target Pass-through” option.

For Trafficvance it is slightly different but very easy, simply ad to the end of your tracking link like you would if you were using Google Adwords, except put “%%$KEYWORD%%”, so it would look something like this http://yourdomain.com/?keyword=%%$KEYWORD%%

The most common question I get is “Should I direct link the offer or use a landing page?” and I always reply with, if you’re not sure why don’t you split test it and find out? Some offers work well direct linking to them, and some do much better with a jump page.

So now that you have your first campaign setup it’s time to get it running. You will notice there are bids for positions, the cool part is the system will show you where you are as you update your bids.

The way the bid positions works is typically 70% of the traffic goes to the person in 1st position, 20% to the 2nd and around 10% to the 3rd and lower positions.

Now that your campaign is live and running it’s time to let the traffic flow and collect data.

In the last part of this series I will talk about split testing your campaign, optimizing it and some great tips you may not have thought about.

Stay tuned!

This Post Is From ShoeMoney’s Internet Marketing Blog

PPV Advertising 101 – Untap the Potential (Part 2 of 3)

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It’s been a while since I did a car post on John Chow dot Com. They were always quite popular because I wrote about fancy sport cars instead of minivans. Today, I would like to introduce what I hope to be my next car, the Ferrari 458 Italia. This is Ferrari’s replacement for the out going F430.

The Ferrari 458 Italia won’t be shown to the public until the Frankfurt Motor Show in September, but the official details on the new car were released yesterday. The 458 is powered by a new direct-injected 4.5-liter V8 that pumps out 562 horsepower and 398 lb-ft of torque and the redline is a screaming 9,000 rpm! If you want to hear what that sounds like, check out the video below.

Mated to a seven-speed dual-clutch transmission that can shift gears faster than you can blink, the 458 can blast from zero to 60 mph in 3.4 seconds and reach a top speed of 202 mph (not that you would try that on a public road, of course). What’s more, this new Ferrari gets better gas mileage (17.1 mpg on the EU test cycle) than the old one. This is assuming Ferrari owners even care about fuel economy.

The 458 Italia should hit Ferrari showrooms in 2010, which I believe is when the new Ferrari dealership on Burrard Street is scheduled for completion. As long as the Internet doesn’t crash, this new Ferrari 458 Italia is mine. Now, I just have to tell Sarah… Wish me luck.

Find out what I’m doing right now by following me on Twitter.

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