Archive for April, 2010

PostHeaderIcon How to Blog: 10 Great Blog Tips from Our Readers

A few weeks ago I asked readers to submit video blog tips to share with the wider ProBlogger readership. The idea was that we’d get a variety of useful blog tips on how to blog – but that we’d also get a bit of a snapshot of some of the faces and voices of the community here at ProBlogger.

To this point we’ve had 30 blog tip videos submitted and over the next few days I’m going to feature them (10 at a time) here on ProBlogger.

Before I get to them – a HUGE thanks to those who submitted these videos. There are some great tips in them and it is great to see such a variety of techniques and creativity used in the production of the videos (I also found it really inspiring to see all your faces – it’s amazing how wonderful it is to see and hear the people who read this blog in this way) – so thanks!

please click through on the links to visit the blogs of those who created these videos and if you find one that resonates with you please share the video with your own network.

by Nate Riggs

by Julie Weishaar

by Eric Dobson

by Susan

by Brett

by Ciprian Rusen

by Paul Cunningham

by Greg Friese

by Nick Stewart

by David

Post from: Blog Tips at ProBlogger.

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How to Blog: 10 Great Blog Tips from Our Readers

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PostHeaderIcon The Apple iPad Is A Great Workout Companion

Apple iPad


I’ve been finding more and more uses for my Apple iPad and one of best so far has been at the gym. For me, the iPad is one of the best way to get over the boredom of spending 45 minute to an hour on the elliptical trainer. The gym where I work out at has rolls of TVs in front of their cardio trainers but they’re always tuned to some boring news program and there’s no sound.

The iPad allows me to have a personal media center right on the elliptical trainer. I’m using it mostly to watch video podcasts like TWIT while working out. It sure makes the time fly by a lot faster.

Since the iPad is not available in Canada yet, it does attract a lot of attention from other gym users. My cardio sessions are often interrupted by members asking questions about the device.

Don’t Have an iPad But Want One?

I’ll be holding a contest to give away a 16GB Apple iPad this coming Monday as part of the launch of my new book, Make Money Online: Roadmap of a Dot Com Mogul. Keep an eye out for it!

I’ll see you guys at tonight’s GatherSuccess Challenge.

Discover the SECRETS I’ve Learned to go from zero a month to over $40,000 a month from blogging. Download Make Money Online with John Chow dot Com for FREE!



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PostHeaderIcon Yoast: WordPress-to-Lead for Salesforce CRM

Lorna Li, an Online Marketing Manager at Salesforce.com reached out to me on a definitive list of must-have WordPress plugins for her green marketing blog and other websites she was working on. During our conversation about the world of WordPress plugins, I thought, wouldn’t it be great to have a contact form builder that captures leads and delivers them directly into Salesforce CRM?

At OrangeValley, we’re avid users of Salesforce CRM. We tend to use it most for lead tracking, and until a few weeks ago, we had this really weird workflow: we’d let people enter their credentials in web forms, which would then turn into emails, after which we’d copy paste the contents of those emails into Salesforce. So we decided there should be a better way of doing this, thus, WordPress-to-Lead was born.

From Lorna’s perspective, WordPress-to-Lead is great contact form solution for all the small business owners who use WordPress as their CMS. WordPress plugin installation and activation is relatively simple, for many low tech people, way simpler than cutting and pasting the right code in the right location, which is the current way you would add a Salesforce integrated web lead form to your site. However, other contact form plugins for WordPress route lead information into your email inbox, where they can get buried, and not to a CRM system, which is a far better way of managing leads and customers. Because the WordPress-to-Lead plugin had the potential to really help their SMB customers, Salesforce.com enthusiastically offered to sponsor the program.

So, we’ve done it: we’ve created a new plugin called WordPress-to-Lead for Salesforce CRM, with an awesome array of options to create and modify your lead form and insert it into your posts & pages or even your sidebar.

Want to see it in action? Check out the cool video Lorna made:

Click here to view the embedded video.

If you’re still stuck, like we were, getting leads through email and are having issues following up and taking care of those leads correctly, this could very well be the solution you need.

How WordPress-to-Lead works

If you are already a Salesforce CRM user, just follow these easy steps:

  1. Download, install and activate the WordPress-to-Lead for Salesforce CRM plugin (just search for Salesforce in your WordPress Admin Plugin Install panel, or on wordpress.org.
  2. You go into your Salesforce account and find your Salesforce.com Organization ID (you’ll find it under: Setup » Company Profile » Company Information). You enter that ID into the WordPress-to-Lead admin panel.
  3. Configure your contact form the way you want it and insert it, either into a post or page with a simple shortcode, or into your sidebar using the widget that comes with the plugin.
  4. You’re done. All leads will now flow into your Salesforce.com account.

Not a Salesforce.com Customer?

If you’re not a Salesforce CRM user, be sure to register for a free trial of Salesforce.com for WordPress before downloading the WordPress-to-Lead plugin. Salesforce CRM is a great way to:

  • Track all conversations and interactions
  • Organize your contacts and tasks in a single spot
  • Easily synch with Outlook, Gmail, Yahoo!, and more

Trivia

Is this plugin GPL?

Of course it is!

Did you get paid for building this plugin?

Yes.

Will you be maintaining this pluign?

Yes, feel free to leave all your questions in the support forum.

WordPress-to-Lead for Salesforce CRM is a post from Joost de Valk‘s Yoast – Tweaking Websites.A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!


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PostHeaderIcon Calculating How Much Website Traffic You Need to Hit Your Monthly Revenue Goals

A little while ago, I published a free worksheet which helps marketers devise an inbound marketing strategy to support their revenue generation goals. A bunch of prospects, customers and partners have started using it. 

But, it’s too complex for most to grasp. And involves a lot of work to complete. Our new marketing analytics tools makes it easier to get the data needed to run the model, but for non-customers who are new to the whole idea of actually predicting and measuring an ROI from inbound marketing, I realized I needed to simplify it. 

Here’s my simpler stab at it…

1. Revenue Goals Determine Sales Goals
2. Sales Goals Determine Lead Goals
3. Lead Goals Determine Traffic Goals  

setting website traffic goals

If you want to undersand the math behind it, here’s some suggesstions on how to gather the data and what formulas to use. 

Calculate the Number of New Customers Needed in a Month

Every company has monthly or quarterly revenue goals. If you’re a small business owner or startup and you don’t have some, you should set some. If you’re in marketing and you don’t know what the plans are, you should sit down with your CEO, CFO or VP Sales and ask, “How can I better support the monthly revenue targets?”

Either way, the formula is pretty simple: # of new customers per month = monthly revenue goal / average revenue per new customer

Calculate # of Leads Required to Hit New Customer Goal

The only way to calculate this number is to know your website lead to customer conversion rate. If you’re still relying on cold calling, this is hard to do. But, even if you do old-school outbound stuff like cold calling and direct mail (or that crazy effective 1-2-3 direct-mail-cold-call-trade-show-punch), you should have a handle on your ‘appointments set’ to customer close ratio. Just assume that an ‘appointment set’ through direct-mail-cold-calling-trade-shows is like an inbound lead, only colder. Any well run sales organization should have a handle on their appointment set to customer conversion rate. If your organization doesn’t have a handle on it, I’d recommend starting a free trial of salesforce.com

Formula: Lead Generation Goal = New Customer Goal / Lead to Customer Conversion Rate

Calculate the Traffic You Need to Generate the Number of Leads You Need

Okay. It’s going to get a little harder for you to start calculating this stuff. We need you to estimate your visitor to lead conversion rate. Hopefully, you’re keeping track of the number of leads you’re getting from your website per month. If you are, you should be able to look at your analytics package and figure out the number of visitors you’re getting. If you are pretty sophisticated and have some kind of lead tracking setup or closed loop reporting established, you should be able to get this number very quickly. 

If you have no clue what your visitor to lead conversion rate is, you should probably assume that it’s in the 1-3% range. If you do online lead generation right, you might be able to achieve a 5-10% visitor to lead conversion rate.

Here’s the formula: Visitors Needed = Leads Needed / Visitor to Lead Conversion Rate.

Now, the Big Question Becomes: How Do You Get the Traffic?

We’ll save that one for another blog post, but if you want a head start on figuring it out, here’s the Inbound Marketing Playbook

 

Inbound Lead Generation Kit

Learn how to generate more inbound leads using SEO, blogging, and social media.

Download the free kit for tips and tricks to drive more leads and business to your site.

Connect with HubSpot:

HubSpot on Twitter HubSpot on Facebook HubSpot on LinkedIn HubSpot on Google Buzz 

 


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PostHeaderIcon Whiteboard Friday – Facebook’s Open Graph WON’T Replace Google

Posted by great scott!

Earlier this week Facebook announced its ‘Open Graph’ at F8. There was all sorts of hubbub (much of it the bye-product of well-orchestrated buzz) about Facebook finally making strides to kill Google’s dominance of the web.  So should you hangup your white hat, your black hat, your grey hat, and trade it all in for a blue hat?  Much as we love Facebook, the answer, dear reader, is no: SEO is not dead. 

Watch this week’s video to hear Rand’s take on how Facebook’s ‘Open Graph’ will impact web marketing and all the ways it won’t.  There are all sorts of opportunities that will likely emerge out of this new technology, so you should pay attention. So go ahead and keep an eye out for a nice fitting blue hat in the near future, but don’t plan to throw away your white hat anytime soon.

 

 

 

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PostHeaderIcon John Reese’s New Outsourcing Video Is Killer

My good friend John Reese has just released an amazing free video about outsourcing.

Check it out here and let me know what you think.

For those unfamiliar with John Reese… (well just search on this blog).


Get a sneak peak at the all new ShoeMoney System

This Post Is From ShoeMoney’s Internet Marketing Blog

John Reese’s New Outsourcing Video Is Killer


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PostHeaderIcon [Video] The “$2 Per Hour” Power Formula


Legendary Internet marketer, John Reese, has just released a new eye-opening video that reveals the “$2 Per Hour” Power Formula. This simple and inexpensive formula is the closely-guarded secret responsible for BIG TIME online money-making. In fact, this free video is first of an entire series and you can watch it RIGHT NOW!

In this series you’re going to learn…

  • How to turn 5 hours worth of effort into over 100 hours of results using this simple trick.
  • The magical “not-an-iPad” device that turns ideas into auto-pilot cash flow.
  • How the wildly successful “Blue Man Group” revolutionized the entertainment industry with this unheard of strategy.
  • Why brainstorming new ideas is where all the money gets made and how to spend your time mostly doing that.
  • Dissecting the “Big Six” online money-making models to show you how the right system can maximize income potential.
  • And much, much more!

Watch The “$2 Per Hour” Power Formula Now

Discover the SECRETS I’ve Learned to go from zero a month to over $40,000 a month from blogging. Download Make Money Online with John Chow dot Com for FREE!



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PostHeaderIcon Man Woman & Mathematics

Romance Mathematics

  • Smart man + smart woman = romance
  • Smart man + dumb woman = affair
  • Dumb man + smart woman = marriage
  • Dumb man + dumb woman = pregnancy

Office Mathematics

  • Smart boss + smart employee = profit
  • Smart boss + dumb employee = production
  • Dumb boss + smart employee = promotion
  • Dumb boss + dumb employee = overtime

Shopping Math

  • A man will pay $20 for a $10 item he needs.
  • A woman will pay $10 for a $20 item that she doesn’t need.

General Equations & Statistics

  • A woman worries about the future until she gets a husband.
  • A man never worries about the future until he gets a wife.
  • A successful man is one who makes more money than his wife can spend.
  • A successful woman is one who can find such a man.

Happiness

  • To be happy with a man, you must understand him a lot and love him a
    little.
  • To be happy with a woman, you must love her a lot and not try to
    understand her at all.

Longevity

  • Married men live longer than single men do, but married men are a lot
    more willing to die.

Propensity To Change

  • A woman marries a man expecting he will change, but he doesn’t.
  • A man marries a woman expecting that she won’t change, and she does.

Discussion Technique

  • A woman has the last word in any argument.
  • Anything a man says after that is the beginning of a new argument.

Discover the SECRETS I’ve Learned to go from zero a month to over $40,000 a month from blogging. Download Make Money Online with John Chow dot Com for FREE!



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PostHeaderIcon Lessons Learned From My First $1000 Month

This is a guest post from Kevin Sanders. If you want to guest post on this blog, check out the guidelines here.

January, 2010, was a breakthrough month for Strongandfit.net. It was my first time earning over one thousand dollars in a month. The month was a “perfect storm”—a culmination of a few factors:

  • Over a year of consistently producing content.
  • Sticking around long enough to get ranked and indexed in google.
  • Discovering affiliate marketing.
  • New Year’s Resolutions—people thinking about fitness and being willing to invest in their health.

There are probably other factors (let’s not forget dumb luck). But you get the idea.

I thought I’d share three lessons I’ve learned. What I’m about to tell you isn’t new. Instead, I’ll be reminding you of some things you’ve probably read here or elsewhere, but maybe is forgetting to apply.

1. Don’t blog for money

This may seem counterintuitive for an article about earning money. But it’s true. Yes, I’ve enjoyed financial success that month. But before it there was a whole year of tirelessly producing content with relatively little financial gain (especially during the first six months). And there’s no guarantee I’ll make a dime next month.

I’ll keep blogging about fitness, regardless of the financial benefits (or lack thereof). Why? I LOVE the topic! If I blogged for money I would have given up a long time ago.

I’d never recommend anyone blog for the sake of money. Just blog because there’s something you love to write about.

2. Integrity matters

The fitness niche is tough for a couple of reasons. First and foremost, it is extremely crowded. Secondly, it is plagued by scams—even “legitimate” fitness sites sell products that have no scientific research behind them.

I’ve kept a simple rule for promoting products: if I would recommend this to a friend or family member, I’ll promote it on my blog. Otherwise I’ll honestly tell my readers why I wouldn’t waste my money on it.

I guess this decision has come with a price. I could probably make more money in the short-term promoting “anabolic acai ape juice” or the “two-minute a day ab machine miracle.” But I’m in this for the long haul, and I’m not willing to sacrifice my reputation or a clear conscience for a buck.

I’ve even received hate mail a few times, but my critics never produce any scientific facts to back up their arguments. Then occasionally I’ll get an email like this:

Just wanted to say thanks for your website. It is a breath of fresh air. I have been looking for decent info on “X” (a particular fitness product). The web is saturated with nothing but people selling it so their testimonials didn’t mean much to me. Until I found your site I was frustrated.

This reader didn’t buy anything (as far as I know). But she told me she’d be referring her clients to my website. You can’t buy that kind of advertising (literally)!

Blog with integrity and you’ll win in the long term.

3. Experiment

I remember two steps that significantly boosted my blog’s earnings.

I read an article several months ago about changing the size and positioning of adsense widgets. I tried it, and it worked—my earnings went up.

Then I decided to scrap AdSense all together and go strictly with affiliate marketing. This dramatically increased my earnings and gave me complete control over what would be promoted on my blog.

Blogging gurus always talk about the importance of experimentation. I’ve taken it to heart, and I’m glad I did. In each of the above examples I let go of something that was working and found something that worked better.

One word of caution here: if you make a change to your blog, give it time to work before deciding whether or not the experiment has failed. The time needed, of course, will depend on how much traffic you are getting.

Final Thoughts:

I still have a lot to learn. But blogging with passion and integrity, combined with trial and error, have made it an enjoyable (and profitable) process.

About the Author: Kevin Sanders is the owner of StrongAndFit.net. Make sure to visit his blog to get weight-lifting and fitness tips.


Original Post: Lessons Learned From My First $1000 Month

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PostHeaderIcon Always See The Long URL With This Firefox Extension

Sometime ago I wrote that we should be careful with shortened links, because you never know where they are pointing to, and sometimes merely visiting a malicious site could compromise your browser, passwords and the like.

In that post I had also suggested a website you can use to reveal the real destination behind any shortened link, but I realize that going to a website and copying and pasting the thing every time you see a shortened link these days is impractical.

It turns out there is a better solution: a Firefox extension that will do the un-shortening on the fly for you. It is called Long URL Please. Here is a screenshot from their website:

long-url-firefox

I think it is a good idea, given the spread of both shortened links and malicious sites on the web these days. What do you think?


Original Post: Always See The Long URL With This Firefox Extension

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