Archive for July, 2010

PostHeaderIcon Blogosphere Trends + Unicorns

This column is written by Kimberly Turner from Regator (a great tool that gathers and organizes the world’s best blog posts). – Darren

Okay, okay, so we’re not actually talking about unicorns…but even though it’s a vital part of your blog’s tone and voice, I didn’t think you’d click on anything that sounded as deceptively unsexy and unexciting as what we’re actually discussing this week, which is grammatical person. Wait! Before you zone out, stick with me for a sec: It’s not as bad as it sounds. Grammatical person is simply means that you’re either referring to yourself (first person), your reader (second person), or a third party (third person). And, um, like a unicorn, it often goes unnoticed and can be exceptionally helpful. (I’m trying, you guys.)

Every time you sit down to write a post, you make choices. Some, such as your topic and headline, are likely to be very deliberate. Others, such as grammatical person, probably happen without much scrutiny—but even if you aren’t pausing to consider person (we’ll drop the “grammatical” now ’cause I know it freaks some people out), it impacts the strength of every post you write. That’s why I’ve chosen some posts about the ten most blogged-about stories of the last week (provided, as always, by Regator) to illustrate the importance of choosing the right person. Let’s take a look:

  1. Oil Spill – Writing in the third person (using pronouns such as ‘he,’ ‘she,’ and ‘they’) isn’t just for newspapers, academic papers, and formal writing. Although we have talked about the importance of using your personality and opinions to strengthen your blog, there may be times when you simply want to convey the facts. Unsurprisingly, the blog of news organization Reuters is written in third person in “Dalian oil spill is all cleaned up” and most of its other posts. Be aware though that a “just the facts” approach can, when not used with care, leave you with a post that seems dull or stiff.
  2. Shirley Sherrod – The writer of “After Breitbart and Shirley Sherrod, We Need a Slow-News Movement” from Politics Daily chose to add first person (using pronouns such as ‘I,’ ‘me,’ and ‘we’) in combination with third to clearly convey his opinion along with a bit of his personality.
  3.’s “Comic-Con 2010: Quick Review of Edgar Wright’s Scott Pilgrim” is an example of a very first-person focused post, with pronouns such as ‘I,’ ‘me,’ and ‘my’ accounting for more than five percent of the word count. A post with this much focus on the blogger is risky because unless he or she has established a relationship with readers so that they care a great deal about personal viewpoints, the post runs the risk of being less useful to readers.
  4. Mad MenJezebel’s “Contest: Win A Complete Set Of Mad Men Barbie Dolls!” primarily uses second person (pronouns such as ‘you’ and ‘your’) to give instructions directly to readers. There are plenty of times when you might want to speak directly to your readers, giving them directions for a contest is just one.
  5. Angelina JolieVulture’s “Six Lessons From Salt About the Differences Between Male and Female Action Heroes” is an example of a third-person piece that—unlike the newsy style of the Reuters blog above—infuses some personality, humor, and informality into the post.
  6. Kindle – “Don’t Really Care About Touch Screens or Color” from Conversational Reading uses a combination of first and second person. That choice, along with phrases such as “I wonder how many readers out there are like me…” establishes a conversational tone.
  7. Magic Trackpad –’s technology blog asks, “Would you switch your mouse for a trackpad?” Second person is the best choice when you’re trying to encourage interaction and, although the rest of this post is written in first and third person, most of the comments directly answer the second-person question from the headline.
  8. Tony Hayward – “3 Big Reasons Why Tony Hayward Failed As CEO” from The Business Insider is a third-person piece that uses first and second person in the subheaders to provide the voice of the public. Choosing a different grammatical person in subheads can make them stand out even more.
  9. Chelsea ClintonEcorazzi’s “Chelsea Clinton’s Very Vegan Rehearsal Dinner” uses first person (along with the ubiquitous third person and a dash of second) to help build the voice of the blog and connect with readers with statements such as “I’m just as confused … as some of you may be.”
  10. Oliver Stone – When a story has a direct impact on you for some reason, as “Put Down Your Pitchforks; Oliver Stone Apologizes” from Cinematical did for its author, the first person is likely to be your best choice. Many people find that first person is also the most natural option for storytelling, since that is how we are accustomed to telling stories on a day-to-day basis.

Even though the grammatical person was almost certainly not the first thing on these bloggers’ minds, each of the above posts would have been vastly different had the bloggers chosen a different option. What person do you use on your blog? Is it a conscious choice? Please share your thoughts and unicorn stories in the comments.

Kimberly Turner is a cofounder of and Regator for iPhone as well as an award-winning print journalist. You can find her on Twitter @kimber_regator.

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Blogosphere Trends + Unicorns

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PostHeaderIcon Why It’s a Good Idea to Quit College and Start a Business

The value of a college degree is decreasing every year, but the head master of the university won’t tell you that. And my complaints is if the value kept on dropping and jobs that requires a bachelor degree is getting scarcer and scarcer every year, why are the tuition fee going up every year?

University’s Outrageous Cost

The average tuition fee for most universities is approximately $30,000 to $50,000 for four years for instate students. If you choose to go to private or elite universities, it can easily cost you $30,000 to $50,000 per year. Did I mention this is the cost before buying books and food?

These universities need to base their tuition fee on the earning potential of the students once he/she graduate. If the earning potential of an average student with a bachelor degree is weakening, should these universities’ lower their fees?

I mean, universities’ graduates with a bachelor degree today are being laid off in more parts of the United States than ever before. And with new students graduating every year, can you really compete?

3 Reasons to Quit College

Unless, you’re getting a 3.5 to 4.0 at elite universities such as Harvard or Yale, it’s a good idea to quit college and start a business. It’s not hard to figure out why college is a waste of your time even if all your tuition fees are paid for:

#1) Are You Learning About Something That You’re Passionate About?

Most college students are not passionate about what they’re learning about. If you’re going to college, you know this. In most case, you’ll have to take general class that you don’t necessary need for your major. It seems to me that college has become nothing but a business that overcharges you for little value of education.

If you’re passion is to become a doctor, I’m not saying that you’re going the wrong path. The mistake that many people make is to go to college, study a certain subject and then graduate just to work in a Wal-Mart. Nearly all the managers of Wal-Mart doesn’t have a college degree, so what’s the point of going to college in the first place.

#2) Will You Make More Money With Less Stress After Graduation?

College for me is just training you to be someone else’s employee; this is true even for business school. And the big question is what will happen after graduation?

Even if you land a job, you’re probably working hard to make more money for someone without a college degree. That’s if you can find a job.

But the real depression will hit you once you find out that you have to pay off those loans that you took out to pay for your tuition fees, books, and food during the four years. And all you got for those hardships is a degree and knowledge that you won’t be able to use for a long time. Did you know that most college graduates work in a field unrelated to their degree?

#3) Will You Get Your Time Back?

If you’ve been to college, you know that it’s not easy. Professors will give you a boat load of homework that needs to be done within a short amount of time, plus a test. Students are always thinking of ways to get away and actually drop out.

In my opinion, a motivated person who wants to succeed will succeed no matter what. There’s always a better path that the ones that our teachers and parent gave us. And only the true leaders will sought that path.

Most college students don’t have a life because they’re taking too many classes hoping to graduate soon and start their life. But trying to hard will make people tired and stressed out. But the real question is you using your time wisely and making every minute worth something? Make sure you are, for those times are gone forever.

Mindsets Are Difficult to Change

Since a child our mind were conditioned by our teachers and parents that a college degree is necessary to succeed. When you’re thinking a certain way for too long it’s hard to change that mindset.

But understand that the majority of the men/women who can afford to live during the past few decades don’t have a college degree.

More often than not, with a college degree you can afford to survive and out food on the table, but you can’t afford to live.

Deep down inside, you know this is true, but your teachers and parents have conditioned your mind, that if you don’t have a college degree, you’ll be flipping burger at McDonald the rest of your life. But I’m happy to let you know that a lot of people working at McDonald are making more than a college graduate because they actually have income and less debt.

3 Reasons to Start a Business in 2010

#1) We’re Living in America

The United States of America is viewed by most country across the globe as “The Beautiful Country” or The Land of Opportunity”. It wouldn’t have been viewed this way by so many countries and people in the world if it didn’t deserve it.

In fact, if you can’t get rich in America, you can’t get rich anywhere in the world.

#2) Procrastination Leads to Failure

If you want to do something you have to do it now and not some other day. This is because some other day never comes. If you decided not to do it now, chances are you’ll never do it.

2010 is a good year to start a business because the economy is still recovering, which is creating opportunities. Did you know that more people get rich during an economic depression than any other time?

#3) You’re Already Failing

Everybody’s afraid to fail, but you shouldn’t be afraid to fail because you’re already failing. You won’t understand this until you really think of your current situation.

If you’re going to a non-elite university majoring in something that won’t land you a job with the government, you’re failing. On second thought, if you can manage to graduate in the top 10 rank of your class, you’ll have a chance. This means studying from dawn to dust and not having a life for at least four years.

Lucky for you, there’s no dead end (not if you’re living in America). Whenever I think I’m at a dead end, there’s always that light that shows me a path to leave that dead end behind.

Final Words

I understand that this is a daring topic and will get me some negative comments, but I have to let the truth be told.

And I’m not encouraging anyone to start a business without doing any research (that’s stupid), but I do encourage people going to college to consider a different path. There’s nothing you can do with a degree in biology or history besides teaching at a school. 2 to 3 months of summer vacation, I would go for it.

If you’re a student majoring in literature, make sure you start writing your own books to sale. Being an author and selling your own creation is a good business you can start. But if you just want to go online and ramble like me, you don’t need a college degree. On second thought, you don’t need a degree in literature to become a bestselling author.

No matter what you do, make sure your passion comes first. You can make money anywhere, so why waste your precious time working towards a job that you have no passion for.

About Nathan Lee: Nathan Lee is a 21 years old entrepreneur who enjoys blogging about making money online and women. Visit his websites and to learn more and download his eBooks completely free.

Discover the SECRETS I’ve Learned to go from zero a month to over $40,000 a month from blogging. Download Make Money Online with John Chow dot Com for FREE!

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PostHeaderIcon How to Cultivate the Socialization of Your Business

Brian Solis

Sponsored by JenKaneCo, well known social media evangelist Brian Solis recently gave a presentation to an enthusiastic group of marketers in downtown Minneapolis to introduce the concepts behind his new book:  Engage! The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web. The following is an overview of his presentation:

Relations vs. Relationships

There’s something interesting that’s happening right now on the web:  relations are starting to matter more than relationships.  The key lesson for marketers, and what the rest of this overview discusses, is that people will engage around content that compels them in networks where that content spreads.

We are all going to have to shift from relationships to relations:  having more, thinner (but still relevant) connections is starting to matter more.  As a marketer, this shifts the power balance.  People are connecting around psychographics rather than demographics, and this means four degrees is the new six degrees of separation.  In plain English:  we’re all becoming better connected and users are vitally important to the equation of how information spreads.

A way for your marketing to succeed is to take the approach of a sociologist, an anthropologist and a philosopher rather than a traditional marketer.  That’s because it is people who are in control of the ideas that spread.  The web has changed things and marketing and PR have changed along with it.

Context Becoming as Valuable as Content

The challenges go deeper than marketing approaches.  When you join a company, you’re not given a Facebook page and Twitter account like you are an email account.  You already have those things.  And companies aren’t sure what to do or how they can leverage their own team members to increase their digital presence.  Your team members are vitally important because “content being king” is evolving into an era where context is king (yet, content still remains quite the powerful queen).  Context is proven to show who you are connected to and why around every conversation.  Your team members are a key ingredient to providing context, their actions equating to a type of social currency for your brand.

Speaking of content, how people react to your company’s content (something now public) equates to the stature of your community.  Reputation, trust and relationships are earned through these reactions and how you connect contextually is the experience prospects seek.

Content and context define the future of successful marketing.  You’re no longer marketing to individuals, you’re now marketing to “an audience with an audience.”  And every time they react to something you do, it shows the power of relations vs. relationships.  But without remarkable content and relevant context, you can never reach “an audience with an audience” effectively because you’re missing part of the equation of why people share ideas.

Getting Started

One of the easiest things to do is see what’s happening right now.  An approach that can be used is a “30 day window” to see a snapshot in time of what’s happening around a brand.  For a brand unsure about how much conversation was happening around their products – a sample search can reveal a staggering amount of messages across social platforms.  In many cases it’s a shock and can result in disbelief from management teams.  A social media monitoring service should be required for every brand to monitor the situation in an ongoing fashion.

Getting at least a snapshot is a good first step, and ongoing monitoring is even better, but equally important is to consider the data in perspective.  Or to put it simply:  share of voice vs. share of conversation.  Share of voice only gives you a partial view as it assumes everyone is talking about companies in a given industry.  A more relevant approach is to look at share of conversation.  As an example, consider  Old Spice – in the discussions on the social web regarding “body spray,” how well did they do?  While the overall conversations and reactions generated, putting it into context truly provides meaning of share of conversation.

Share of conversation matters more than most consider.  People are actively using the social web as part of the decision making cycle, and so this is the socialization of more than just marketing, but business as a whole.


How are you adapting to the socialization of business to help move these things in the right direction?  You need to extend divisions so that they are responding to consumers at the right point to become trusted and a part of the community.

All companies need to realize the fact that they are now in the media business, and that every company is now a media company.  This strategy is potent enough several companies embracing it have developed brands of media so popular they’re putting out best-selling books.  The influence they have over their markets is that big.

Influence is the ability to inspire desirability and measurable action and outcomes.  It is more than a click or more than a view.  As marketers, creating content and context to ultimately form influence is how to achieve long term, sustainable social media success.

For more on getting started in social media, consider creating a social media roadmap to plan your social media strategy.

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PostHeaderIcon Blog Content Strategy 101

Content strategy might seem like the domain of giant content sites and big-brand online publishers. But if you run a blog, you’re a content publisher. And a solid content strategy can help you to more clearly define your goals, and identify how you’ll achieve them.

For those for whom content is a business, a content strategy can help support, and achieve, the goals set out in your business strategy.

What is Content Strategy?

A content strategy is a plan that helps your users achieve their goals, and helps you to achieve your own goals, through your web site’s content.

Content strategy treats content as an asset that can be used, or combined with other informational or interactive tools, to help users achieve their aims on your site. Content strategy prevents you from seeing your content as mere tactical executions that — hopefully — support some distant business goal. Content strategy frames content as a tool.

Kristina Halvorsen, content strategy guru and founder of content strategy consultancy Brain Traffic, defines content strategy as including editorial strategy, web writing, metadata strategy, search engine optimization, content management strategy, and content channel distribution strategy.

Stepping Toward Strategy

I see the creation of a content strategy as involving these steps.

  1. Set content goals.
  2. Conduct content inventory and identify content gaps.
  3. Review and amend, where appropriate, site taxonomy or labeling, content tagging, and categorisation so that your current treatment of content reflects the goals you’ve set.
  4. Identify content-related tasks and responsibilities.
  5. Set a plan for:
    - filling content gaps
    - the direction of future content
    - recycling or reusing evergreen content to achieve the greatest possible ROI

    Let’s look at each step in turn.

    1. Setting Content Goals

    Every good blog meets a particular need for a given audience. Your content goals are the place where, on paper, your audience members’ needs can be aligned with your business needs.

    For example, imagine I run a blog on chicken keeping, and my audience is backyard poultry keepers — families and others who aren’t exactly poultry enthusiasts or breeders, but want to have a few hens scratching in the backyard. And let’s say I want to generate an income of $1000 per month from my blog six months from now.

    The only way I’m going to achieve my goal is through content: by providing my audience with the information they need. Whether I join affiliate programs, conduct paid product reviews, sell ad space or sell ebooks about chicken keeping, if I don’t publish the content, I won’t have an audience, and I won’t generate an income.

    Content translates to pageviews, audience growth, engagement and loyalty — all the things that bloggers need to monetise their blogs. So my content goals might cover:

    • publishing frequency
    • per-post, per-month, or per-category traffic objectives
    • topic emphasis, post type, or media used
    • the quantity and quality of comments, discussions and feedback

    Even if your blog isn’t a financial concern, content goals will help you stay focused on your blog’s unique advantage — its point of difference — and make the most of that with every post you publish.

    2. Conducting a Content Inventory

    A thorough content inventory involves listing each piece of content on your blog, and noting its publish date categorisation, tags, and any other metadata associated with it.

    Through this process, you’ll find outdated posts, incorrectly categorised or tagged posts, broken links, spam comments, typos — all kinds of issues! Once you’re finished, you’ll also have a clear idea of the strengths of your existing content assets, as well as the weaknesses. And by considering your content inventory in light of your content goals, you’ll quickly be able to find content gaps: areas in which you lack the content that will be required to achieve your goals.

    If one of my goals is for my chicken keeping site to be the recognised authority for backyard hobby poultry keepers, I’ll need the content to back that up. My content inventory will undoubtedly reveal some areas in which my content is lacking, incomplete, amateurish, or fails to represent best-practice approaches. They’re my content gaps for this goal.

    3. Reviewing and Amending Content Treatment

    The information you collected on your content’s metadata during the content inventory also needs to be analysed in light of your goals. This might reveal other gaps — perhaps you’ve overlooked some important tags, or the tags you’ve used don’t reflect the terms audience members usually search for. You’ll want to identify those issues and address them, creating additional tags, making sure your content is categorised as logically and intuitively as possible, and ensuring that the mechanics of your content are closely aligned with your content goals.

    One of my chicken keeping blog goals was income, and I’ve decided I’ll use good organic search placement as one technique to build my readership. My content inventory shows that I’ve tagged all my content about poultry housing with the tag “hen houses”, but my research shows that searchers most commonly search for the term “coops”. I might add that tag to my site — and all related posts — to boost my position in those search results. I might also change the navigation label on my blog that leads to specliaised content about hen houses from “Housing” to “Coops” so that when the users I’ve attracted reach my blog, they see exactly the thing they’re looking for.

    This step is really about looking at the ancillary information that allows users to find and contextualise the information you present, and making sure it’s optimised for your user and blog goals.

    4. Identifying Content Tasks and Responsibilities

    If you’re a solo blogger, the second part of this step will be easy: you’ll be responsible for everything! But just what is “everything”?

    How often will you publish new content? What tools will you use to publish it? Where will you source it and what requirements will you place on every item published on your blog? Who will follow up on any copyright issues and check the factual accuracy of each post? Who will run the spell check? Who will schedule the posts and who will hit the “publish” button? How will you work out, or know, when you need to add a category or tag to the site? And how will you populate that new category with content?

    If your blog is time-relevant, you might need a plan for retiring old content, but every blog contains some content that will become outdated in time. How will you manage that? Where will you redirect users who try to access retired content?

    These are just some of the questions about tasks and responsibilities that you’ll want to answer through your content strategy. The guidelines you’ll want to set at this point will depend on the nature of your blog, and where you want to take it in future. For example, in developing my authoritative chicken keeping blog, I might decide to request guest posts from well-known breeders. This decision has implications for copyright, publishing schedules, consistency of style and voice, and so on. I’ll need to try to anticipate and answer those questions in my strategy.

    5. Setting Your Plan

    The work you’ve done so far forms the basis for your content strategy. You’ve defined a focus, audience and goals, and reshaped your blog (and its underlying process and management) so that it’s in the best possible position to achieve your goals as you move forward.

    The final step involves setting out action plans to implement strategies and tactics that will help you achieve those goals over time.

    That might involve tasks like:

    • filling large-scale content gaps
    • trying new content-sourcing tactics, post types, and media
    • recycling, reusing or repackaging evergreen content to achieve the greatest possible return on your investment in it

    When you work with content all the time, it can be difficult to step back and see your blog as a whole. That’s why comparatively few bloggers have developed content strategies for their blogs. But a good content strategy can help you to focus, and build your offering strategically using content assets that appreciate, rather than devalue, over time.

    Do you have a content strategy for your blog, or are you winging it?

    About the Author: Georgina has more than ten years’ experience writing and editing for web, print and voice. She now blogs for WebWorkerDaily and SitePoint, and consults on content to a range of other clients.

    Post from: Blog Tips at ProBlogger.


    Blog Content Strategy 101

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    PostHeaderIcon My Scratch Off – Free Shirt Friday

    My Scratch Off is actually one of the better free gaming sites with prizes. According to the website “members of get chances for top prizes and the best odds at winning big prizes.  It is all free to play games and win prizes. We are dedicated to keeping our members happy and having them enoy the chances of winning money and cash online.” Worth a look at

    If you would like to see your website or company featured on Free Shirt Friday click here

    Get a sneak peak at the all new ShoeMoney System

    This Post Is From ShoeMoney’s Internet Marketing Blog

    My Scratch Off – Free Shirt Friday

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    PostHeaderIcon How To Be A Networking Ninja

    When we last left the most connected person on the Internet, Dr. David Klein (DK) was asking you to submit your questions on networking and how to connect with people who can help you achieve your business goals. You sent him hundreds of questions and he’s come back with the answer in 40+ minutes of videos.

    The videos are free to watch and very entertaining as well. There’s even a bonus bloopers footage featuring Jenny and Cait acting like Tweedle Dee and Tweedle Dum. All you guys will like it, I’m sure. Silliness aside, the information DK and Jenny puts out in the video is extremely valuable. Let’s face it, we live in a world where it’s really who you know and not what you know that is important. Life is just so much easier when you’re connected to the right people. Watch the video to find out how to be a networking ninja and get connected.

    Networking Video

    Click Here To Watch DK and Jenny on How To Be A Networking Ninja

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    PostHeaderIcon I’ll Be Speaking At Blog World 2010

    blog world 2010A couple of weeks ago I mentioned that I was definitely going to Blog World Expo this year. At that time I was only planning to attend the conference.

    Then I heard they were welcoming speaking proposals, so I decided to send one. Long story short I got approved, and I’ll be speaking at the “New Media 101″ module. The title of my presentation is “Google AdSense Optimization.”

    I am really looking to flying to Vegas in October. First of all the keynotes, presentations and panels are looking great. Here are some topics that will be covered:

    • How to Get Media Coverage for Your Blog
    • How to Keep Your Blog from Being Hacked, Stolen or Otherwise Violated
    • 5 Strategies Bloggers Should Learn from Online Marketers
    • How to Sell Your Blog
    • How to Run a Successful Webinar Business from Your Blog

    Second, I’ll finally be able to meet many friends and business contacts I only talked with online so far. People like Darren Rowse, John Chow, David Risley, Leo Babauta, Jonathan Fields, Yaro Starak and so on.

    Many blog readers already emailed me saying they’ll be going too, so I’ll try to organize a DBT meet-up or something like that. If you are going, I hope you manage to attend my presentation too!

    As we get closer to the event I’ll post more updates, so stay tuned.

    Original Post: I’ll Be Speaking At Blog World 2010

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    PostHeaderIcon 5 Ways to Get Out of the Pay-Per-Click Weeds

    PPC weedsWe see this happen time and time again: In the midst of managing a pay-per-click (PPC) campaign, marketers get bogged down in the details of the campaign without paying attention to what actually matters.  What actually matters? PPC return on investment (ROI), of course.  If you’re managing a PPC campaign, you need to understand how all the little bits of data can play together and help you achieve a better ROI.  To do this, you should consider a few things:

    • What are your priorities? Your priorities tend to reflect on what you’re being measured, and we hope you’re being measured primarily on generating high quality leads.  If you’re not, perhaps you need to examine why.  Do you have a long enough sales cycle that you can get a more immediate measure from number of leads generated or click-throughs?  Whatever your priority is, keep that in mind throughout measuring your campaign.  You should be asking yourself the question, “Am I getting closer to my goal?”
    • What words are you going after? One of the biggest PPC mistakes we see is when folks go after expensive, popular words rather than long-tail, more relevant ones.  Should you really go after “running shoes” when your product is only peripherally related to them? Probably not.
    • When you tweak, what are you tweaking for? We have seen people add random lingo in order to increase their relevance score without thinking about what phrases would generate quality traffic for them.  Perhaps you are obsessing about impressions, but never getting any click-throughs.  Make sure you aren’t optimizing for clicks without making sure the visitors would be quality leads.  It’s very easy to fall into the “I must do better at one metric” trap without keeping your high-level goals in mind.
    • Are you paying attention to your ads? It’s easy to get caught up in the words you’re targeting and let your ads languish.  Are you aggressively A/B testing your ads?  If you’re not, you can do this easily in AdWords by running two ads per campaign in balanced views (don’t let Google manage impressions for you), and when you have a good number of impressions each, pause the one with fewer click-throughs and write a new one.  Lather, rinse, repeat.  You should also always remember that effective ads include offers–in essence, they’re calls to action.
    • Where are you sending your traffic? One of the most common PPC errors is to dump all the traffic onto your main homepage.  A better idea is to send them straight to landing pages so that you can get that click (that you paid for) to convert to a lead much sooner!

    Overall, you have to keep your eye on the prize when it comes to PPC.  Make sure you’re not getting lost in the budget, impressions, and clicks weeds–what do these little things matter in the big picture of generating quality leads?  PPC involves so many little details and tweaks, that it’s incredibly ea.  Keep your goal in mind and keep working at it and you’ll be sure to improve your lead quality.

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    PostHeaderIcon Thanks to This Month’s Sponsors July 2010

    Post image for Thanks to This Month’s Sponsors July 2010

    I’d like to say thanks to the people who sponsored the blog this month, without them there wouldn’t be regular posts here.

    Text Link Ads – New customers can get $100 in free text links. – Supplement your analytics with action information from click tracking heat maps. – Get a premier listing in the internet’s oldest directory. Regional Directory – Check to see if your website is listed!

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    Thesis Theme for WordPress – Hands down the best theme on the market right now, read my Thesis Theme for WordPress Review.

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    Creative Commons License photo credit: Seattle Miles (offline until Tuesday)

    This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis WordPress Theme review.

    Thanks to This Month’s Sponsors July 2010

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    Go to Source

    PostHeaderIcon Social Media for Farmers, huh!?

    by Sage Lewis

    Do you think that social media isn’t right for your business. Well, think again after you watch this video on my most recent social media clinic I did for Iowa Women Farmers.

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    Go to Source

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