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FaceBook Advertising Policy Change Taking Effect Tomorrow

March 11th, 2010

I think I am just going to have to accept the fact we are going to be remaking the Facebook Advertiser Guidelines video every week in the ShoeMoney System.

Just got a email from my Facebook rep about a new policy change going in tomorrow on ads:

Hey Jeremy,

Our policy team just made a change that I don’t think will affect you at all, but I figured I should give you a heads up anyways.

We’ve received significant negative feedback over the past few weeks about ads promoting free offers which, in reality, are not free to the user. As noted in section 8 of the Facebook Ad Guidelines, “Prices, discounts, and free offers: Ads cannot be deceptive or fraudulent about any offer made. If an ad includes a price, discount or ‘free’ offer the ad must clearly state what action or set of actions is required to qualify for the offer.” In addition, advertising is not permitted on Facebook where the business model or practice is deemed unacceptable. Some business models and practices that may violate this policy include unclear billing or participation practices. For these reasons, ads promoting deceptive free offers run contrary to Facebook’s ad guidelines and overall advertising philosophy and are no longer permitted to be advertised on Facebook.

The policy team is giving advertisers by end of day Thursday (3/11) to delete these ads and is requesting that you do not submit any new ads promoting these types of offers. Ads that remain active will be removed. They have also cautioned that advertisers who continue to create ads that violate any policy or generate strong negative feedback may have their ads disabled or face account penalties up to and including the loss of beta tools and permanent loss of advertising privileges.

As always, let me know if you have any questions about this change.

I have not seen this published “officially” anywhere on their site but thought I would pass a long the heads up.

FaceBook Advertising Policy Change Taking Effect Tomorrow

This Post Is From ShoeMoney’s Internet Marketing Blog

4 Day Cash Machine More Popular Than Oscar Coverage

March 9th, 2010

Lots of people make the argument that you should not ever pay for any “How to make money online product” because all the information is out there for free. And for the most part I agree with that… if you have years to research it.

Well Right now you can pick up a real gem from Frank Kern… one many people paid thousands of dollars for called the 4 day cash machine. And for the next 2 days its 100% Free.

The 4 day cash machine is a straight up cut and paste 4 day email campaign that you can send to your list. It also comes with a video where Frank walks you through exactly why it works and what you need to edit to crush it in your business. He also has some amazing testimonials from people who have done big things with some really small lists. Dont miss this download the 4 day cash machine now.

But I can already hear you… “WTF Shoe you are trying to pitch us something called the 4 day cash machine?”.

Yes… This 4 day cash machine is good shit and most of you can instantly put it to work -

but seriously listen up.

Frank Kern is an Ordained Reverend Pimp Daddy when it comes to selling things online. Right now there is nobody better.

While you are playing pranks on your friends sticking their hands in hot water to get them to piss their pants.

Frank is getting helicopters and trying to convince his friend John Reese the man is out to get him… watch here:

So what is my point?

Kern is macking it hard, raking in many millions per year. And for those of you hip to the whole “I know hes just giving this away cause he wants to sell me something later” game even you should get in on this 4 day cash machine because you are right… eventually Frank is going to make a pitch for his new product called List Control and you have a chance to watch the master at work.

His free 4 day cash machine dealio was released yesterday morning and throughout all of the day it was consistently ranked as the Alexa hot url beating out all post Oscar coverage:

For me this is where the real value is. Half of the time when I buy these products its more of a “thank you” because just by being on their pre-launch lists and watching how they do things I learn so much and have so many takeaways.

So no matter who you are. Get in on this latest Frank Kern pre-launch, Get in on the early bird notification, Get some FREE awesome stuff, and take notes as the man does his thing.

4 Day Cash Machine More Popular Than Oscar Coverage

This Post Is From ShoeMoney’s Internet Marketing Blog

Here is the link if you are interested in checking it out.

Anyone Ever Stole Your Site?

March 9th, 2010

No matter if you are a SEO, PPC Marketer, or just a website developer I guarantee you suffer from the following issues.

People steal your landing page.
Your site goes down and you don’t know about it.

The latter speaks for itself but people jacking your stuff is by far the biggest problem today.

Yesterday I purchased a service from Nick Koscianski called Landing Page Lockdown

The service takes a multi-prong approach to protecting your websites.

1) It cloaks your website from many known affiliates (over 150,000) in the database.
2) It notifies you if someone has stolen your content.
3) It allows you to take your pages back!

Nick gave me 20 invites for ShoeMoney blog readers if you want to check it out. It is less than $50 a month and offers a money back guarantee.

I am pretty excited to see how things go and will do a follow up post reporting my experiences.

Anyone Ever Stole Your Site?

This Post Is From ShoeMoney’s Internet Marketing Blog

My Basic 3 Pronged Approach To Website Analytics

March 8th, 2010

The other day a non-technical friend of mine told me how his webhost shut him off because he was using too much bandwidth. I was pretty surprised because they allocate him hundreds of GB per month and his website does not get much traffic.

He was dumbfounded. He loaded up his Google Analytics account and showed me that he was only getting about 50-100 unique visitors a day.

But his webhost said that he burned through over 200GB in less than a week!

I asked him if he used any other sort of analytical package, and he did, but they were all Javascript based.

So here is something important that people need to understand. Javascript tracking packages like Google Analytics are very narrow in their scope of what is actually going on. They can only process actions for web browsers that are actually running the Javascript.

In my friend’s case he had a 500MB video file that was being linked to from a very popular internet forum. Because his Google Analytics code wasn’t being executed he had no idea these people were stealing his bandwidth.

So how did we figure it out? We processed his raw access_log files with webalizer. Every major webhost is going to have webalizer (or some variant) available and that will show you MUCH more (in some ways) about what’s going on with your site than Google Analytics can.

We put webalizer on the log file and in a matter of minutes we were able to see that the forum was the top refer to his website… and we could also see that the file had been downloaded enough to use up all of his bandwidth.

Let me show you another example… this one a bit more practical that I guarantee affects everyone reading.

Webalizer shows me that the biggest use of bandwidth for all of shoemoney.com is from an IP from a Yahoo! address.

Yahoo SUcks

In fact 9 of the top 15 biggest bandwidth users for ShoeMoney.com are all Yahoo! IPs.

Interesting sidenote:

Yahoo bots use up more then 5% of the total bandwidth for ShoeMoney.com but bring in less then 1% of the traffic.

Now I am not saying you should completely rely on a log analyzer like webalizer either though. It can’t show you things like bounce rates, time spent on page, browser stats (size of window) and other vital marketing information.

I highly recommend a 3 pronged approach to basic web analytics:

Google Analytics – Great overall view of your website visitors. Can report vital marketing information and goal tracking.

Webalizer – Awesome for getting to the gut of your users.

Google Webmaster Central – Excellent tool that Google put out which shows you exactly what their Google Bot is reporting back to them. It tells you if you have broken links, non indexable content, non reachable content and tons of other great stuff.

My Basic 3 Pronged Approach To Website Analytics

This Post Is From ShoeMoney’s Internet Marketing Blog

This Week in the ShoeMoney Marketplace

March 7th, 2010

New listings placed this week in the ShoeMoney Marketplace:

Want to get your job, product, or announcement out to hundreds of thousands of very targeted ShoeMoney readers? Create a marketplace listing today!

This Week in the ShoeMoney Marketplace

This Post Is From ShoeMoney’s Internet Marketing Blog

Win $1000.00 Cash Making The ShoeMoney System Theme Song

March 6th, 2010

Upload your ShoeMoney System theme song and post the url in the comments below. We will accept submissions until March 26th and then we will have a final vote off for the winner.

The winner will receive $1,000.00 cash.

Win $1000.00 Cash Making The ShoeMoney System Theme Song

This Post Is From ShoeMoney’s Internet Marketing Blog

SoJones – Free Shirt Friday

March 5th, 2010

SoJones.com is an urban lifestyle and streetwear magazine. They write about hip hop clothing brands, latest streetwear and fashion trends. They also feature interviews with R&B and hip hop artists, stylists and fashion industry reps. SoJones also does the occasional “social commentary” piece, see their most popular article here http://www.sojones.com/news/1636-facebook-revenge-brother-vs-sister/

If you would like to see your website or company featured on Free Shirt Friday click here

SoJones – Free Shirt Friday

This Post Is From ShoeMoney’s Internet Marketing Blog

Split Testing with a Genetic Algorithm

Split Testing with a Genetic Algorithm

March 4th, 2010

I’ve got some interesting data following the ShoeMoney System launch that I want to share.

This time around I used genetify to do multi-variate testing with an optimizing algorithm. Let me show you why this is important.

Let’s say we got 50,000 unique visitors to our landing page.

3.0% conversion rate	5.0% conversion rate

So you say, great, orange converted better. So what? Everyone knows orange buttons convert better. Well you’re right, but we also tested some much more interesting things that I’m not willing to share. But, let me show you something more important.

Assume we had 50,000 unique visitors, with a $200 sale price.

50,000 * 3% = 1500 = $300,000
50,000 * 5% = 2500 = $500,000

If we had simply 50/50 split tested to SEE which result was better:

25,000 * 3% + 25,000 * 5% = $150,000 + $250,000 = $400,000

But using a genetic algorithm that optimized in real-time for the best conversion rate:

10,000 * 3% + 40,000 * 5% = $60,000 + $400,000 = $460,000

Because our algorithm optimized itself for the best conversion, we made an extra 15% in revenue.

The coolest thing about MVT with a genetic algorithm is that it will find combinations that work the best that you would never have dreamed of.

If you aren’t using the tools available, you are leaving money on the table.

This Post Is From ShoeMoney’s Internet Marketing Blog

If I Had To Start Over…

March 2nd, 2010

This is a guest post by the Video Boss Andy Jenkins. Andy Posted this last week on his own blog but I thought it was such a great post I asked him if he would not mind posting here.

People have asked me this question a LOT over the years I’ve been teaching online business:

If you had to start all over from scratch, what would you do?

Well, I’ve got a really good answer now, and I actually did the whole thing in public over the course of the past several months. After I left StomperNet, I bascially WAS starting over.

And now, after a really successful and gratifying “Video Boss” launch, I think it’s safe to say that I’m “back” in the game. I’ve got paying customers, I’ve got a list, and I’m good to go!

I’m sure you want to know what I did to get from there to here and WHY I did it so I made a short list of things I knew I needed to get started with right away. I’ll share those with you now:

1. Blog – The first site I built once I was on the west coast and settled in was AndyJenkinsBlog.com. I needed a place for people who knew me to find me again. And I needed a place for people to discover me.

Having been on the web since before blogs existed, I have to say it’s my preferred “personality platform” nowadays. I can post my content, get comments, branch off into social sites like twitter, and build my list, right from the same site.

And you DON’T have to get fancy, either. Sure, I’m using a “premium” theme, but it’s hardly personalized at all. It’s about making it WORK not making it PRETTY.

2. List – As I mentioned above, if you want true leverage in an online business, you can’t depend on traffic sources you don’t control directly. They always say “the money is in the list” and dang if “they” aren’t right in this case.

The very 2nd thing I did on my blog was to add a list opt-in and start getting subscribers. I didn’t have my eventual product ideas for Video Boss finished or even fleshed out, but I knew I would need a list when I did, so I started early.

But since my product wasn’t ready, I needed something to engage my visitors and viewers with in the meantime. That’s why I needed:

3. Content – Obviously, a blog is no good without content. So I did a couple of rock-solid freebies that proved VERY popular out there on the web. I posted them to the blog, and I emailed my list to come and get it and share it.

It worked. Bigtime! I’m talking about a list of 10K subscribers built BEFORE I ever got ready to launch Video Boss, built entirely on the strength of the content on the blog.

If you want to see the kind of conent I mean (and if you’re new here) I recommend this Post.

http://www.andyjenkinsblog.com/2009/09/04/oh-hai-i-mind-mapped-ur-biznezz/

It was important that I demonstrate 2 things to my audience: First, I know what I’m talking about. Second, establish my core values so that people know what I’m all about.

That’s because it builds up reciprocity and responsiveness, which is where the “making money” part comes in.

4. Offers – Now as I pointed out earlier, Video Boss was far from ready all these months ago. I knew I couldn’t just build up an audience based on freebies because without offers being made periodically, people would resent being marketed to later.

Of course, selling stuff and getting paid is a good reason to make offers, too.

Without anything ready in my own product line, I promoted some rock solid stuff that was in line with the values I’d already estabilished in my free content.

There are things that I know to be important in online business, and I promote products that will help my students reach those ends. I promote the BEST ones I can find.

But there’s an ulterior motive there too. The people with the best products being offered ALSO have high-quality lists filled with customers who care about quality… and are willing to pay a premium.

In other words, the folks who I was an affiliate for were all ideal affiliates for Video Boss when it was ready. So again, you can look at this as a reciprocity “pay it forward” strategy rather than a typical anonymous affiliate relationship.

I got in touch with those partners and STAYED in touch. I even helped with some of their launches, supplying some BOSS-style video. So OF COURSE those guys were going to promote.

They knew “Video Boss” was going to work because they’d worked with me, and I helped them out. They saw what I could do. So once I was ready, I knew THEY would be ready to help ME.

5. Product – If you’ve been paying attention this month, you’ve seen me launch my “Video Boss” coaching program. I’d been developing this in the background the whole time I’d been doing the other stuff.

But you’ll notice I didn’t start with the product first. I began building an audience, and a JV promotional channel, and a list building platform SIMULTANEOUSLY.

The interactions I had with partners and their launches, and with my blog and list subscribers HEAVILY influenced the development of Video Boss. So much so that if I look at it now and compare it to my first notes, you wouldn’t even recognize it.

And this is VERY IMPORTANT because I listened to my market and my affiliates and actually created my course to conform exactly to what people NEEDED, packaged in a way that gave them what they WANTED.

And that worked on the affiliate side too because the product was built to appeal to them as well. Big payouts, solid reputation for quality, happy customers, and they already knew I’d been a good affiliate for them, so they knew they weren’t just going to LOSE subscribers to me.

6. Repeat – That’s really all there is to it. I’m going to take care of this class of Video Boss members, and while I do, I’ll keep posting great content (like this) to the blog and email list.

I’ll keep engaging you in conversation, collecting comments, and thinking about what my next product will be. I’ll keep looking for tools and offers that you can use to grow your business.

I plan to keep helping you, and in exchange a lot of the people I help will support me through checking out my offers. It’s not rocket science, and I deliberately tried to keep it simple her because it IS simple.

Don’t get bogged down in the technical side of things choosing the best blog software or the best list software at first. You can always improve down the line – it’s about getting started and getting some momentum.

Once you have that, keeping that momentum going gets easier and easier. Especially if you’re treating your audience as well as you should. I’ve got a secret formula for that too!

7. Be a good guy – This one isn’t required, sadly. There are lots and lots of fortunes built on slimeball tactics and leaving others worse off than you found them.

I just can’t operate that way knowingly – there’s WAY too many bad guys out there. Be a good guy. Strive for it. Bend over backwards for your customers. Be good to your partners.

Are you going to make mistakes? YES. Work hard to make them right, because that’s what a good guy does. The harder you work to make things better for everyone around you, the more and more rewards life will send your way.

I don’t mean to get all “wishy-washy” with “The Secret” style stuff on you. But I’ve found the truest of those kinds of sayings is that in order to get what you want out of life, help others get what they want.

Steps 1 though 7 above are how I try to do that every day, and I think I’ve been pretty successful at it so far. Most of the people whose success I admire have done pretty much the same thing, though maybe with different tools.

The underlying skeleton is the same, but there’s enough room in this model for you to put yourself into it completely, and if you do, I have no doubt you’ll succeed.

Until next time,
Andy

This Post Is From ShoeMoney’s Internet Marketing Blog

If I Had To Start Over…