Archive for the ‘ShoeMoney’ Category

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The most profitable industry in the world, far ahead of oil, tobacco, and real estate, is the health industry. Pharmaceutical and dietary supplement manufacturers pay pennies for the pills they manufacture that are sold for upwards of $10 a pop. That’s why these health offers are perfect for affiliates looking to crush it – the CPA is huge.

For a long time now I have been trying to do well in this niche, having our PPC guys try different offers at different networks but we just could never get it to the level where we felt it was worth our time.

Then I got meet some of the people from Health Converter at Affiliate Summit East and they told me… like I heard before… they have exclusive offers, the best payouts, blah blah blah. But I agreed we would give it a shot.

I also needed something to give one of our newest interns, Jeff, to do. So I basically just did an introduction to with him and our affiliate manager at Health Converter, Cheri. Now keep in mind this kid has only been interning with us for about a month and has never done anything before in affiliate marketing. The kid is smart though and I think he has potential. I just have been looking to give him something to do that is not going to require a lot of my time (I have been totally swamped lately)

So I told him to get cracking in this health and beauty field. In the last couple years I have run 20 different offers on like 8 networks and have not been able to make it work… so I fully expected him to crash and burn.

Well to my surprise as of last Friday Jeff had brought in over $12,000 in less than 2 weeks and on a 35% margin:

Looks like someone is finding their groove…

Recently I was asked what I would do if I was to start over (or something to that effect). I would say this is it.

Jeff had only the ShoeMoney System and his affiliate manager Cheri at Health Converter as his resources. He used the coupon codes from the ShoeMoney System to buy traffic and parlayed that into scaling it up. He then went to our PPC division and showed them what he was doing and they helped him scale it up and test on a much wider scale.

I told Jeff I was going to post about this and he wanted me to make sure to point out that without his affiliate manager at Health Converter he would have never gotten started. He said she was patient with him and walked him through exactly what it took to get his campaigns profitable.

Very recently as we have really started ramping up campaigns I have gotten to know the folks over at Health Converter and they are good people.

Whether you are a seasoned internet marketer looking to get a better payout or a total newbie looking to get started I recommend you sign up with them today.

I have asked Jeff to do some write up’s on his exact campaigns and things he has learned so keep a eye out for those in the ShoeMoney Newsletter.

Get a sneak peak at the all new ShoeMoney System

Interested in advertising on Facebook? Check out my latest post on Facebook Advertising

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Last night one of my really good friends sent me a email and asked me if I could call up Mike Arrington over at TechCrunch or Pete Cashmore at Mashable to cover their new iPhone application.

(Trying hard not to sound like a dick) I basically told him that is not how it works. While I have their numbers and have even been to some of their houses for events and gotten to know them personally – I have never once hit them up personally to cover something for me.

Instead what I will do is email their tips (there is a a link on pretty much every website) for news. Yes I do it just like you do.

You have to keep in mind these guys get literally hundreds of pitches a day for people to write about their products and they have to ignore 99.99% of them obviously.

OK but back to my friend… So he was like “ OK well great, then what do I do?”. So I wrote this long email explaining what I do…

In the course of writing the whole thing out I was thinking like maybe others would find interest in my experiences. Which is why I wrote this post.

BTW this is 100% written by me, Jeremy Schoemaker not by some fly by night ghost writer so prepare your self for foul language, typos, and run on sentences.

Hopefully you find it useful

Disclaimer

This guide is based on my last 7 years of successfully getting my applications and websites in major news outlets around the world. I have never worked at a PR company and never hired a PR service. This is purely based on my experience.

Be careful

When this guide works for you depending on high profile the news outlet is you are going to get everyone and their mom (and your mom too) calling you and congratulating you.

Its a great feeling when everyone tells you how awesome you are. No bullshit lets be honest.

But many times it becomes addicting and you start to now focus on press more then on running your company. Don’t get caught up in the fame monster.

Years ago I was on 20/20 with Barbara Walters after I tipped them to my video I put on Google talking about my experience with Best Buy and how they would never get my business again. After being on 20/20 Best Buy sent me a $2,000 gift card. But the amazing thing was my phone rang off the hook and everyone stopped me in grocery stores to ask me if I was that guy…

A month ago I was on the front page of Investors business daily. I got over 600 emails from friends and fans congratulating me.

Yes its distracting.

Ok – Now with all the warnings out of the way lets get to it !

How to find reporters contact info

Like i said above with TechCrunch just email tips@ (tips@techcrunch.com) With Mashable you have to fill out this form http://mashable.com/tip/. But thats just the first time. Once someone has gotten back with you then you have their email and can email them directly.

For mainstream reporter contacts… like for instance the Wall Street Journal, NY Times, NY Post, and countless others – all of the authors put their emails at the end of their posts.

To find them easily use Google’s site: operator and search the website for a key word relating to your product.

For instance, with my friend, who wants to get press for his iPhone application, I told him I would search nytimes.com for the keyword “iPhone”, to find some press articles.

Which looks like this:

Then I would click on a few links until I found one that I thought was related… then look for a way to contact the author. On the NY Times each authors name is clickable:

When clicked on it takes you to their bio page which contains their email:

So in this instance the author’s name is David Pogue. Its kind of funny that I randomly found a article by him because I have some previous experience emailing with him. He has always responded every time I email him. Usually its me disagreeing with what he says.

Personally, I think he is a dip shit with no real world experience. You are going to find this VERY common with reporters. I mean after all if they were experts they wouldn’t write for a living… they would be making products! This is actually important and I will get into why this matters later.

Anyway the point is that its EASY to find the contact information for mainstream press.

Get as much Intel as you can.

While its easy to find people to write about your application/website/service – the real art is getting them to do what you want.

The best way is to stalk their whole life and get as much intel as you can.

Here let me take you step by step:

1) Find their bio on the web – Take their name and search for it on Google and add in the word bio. For example if we search for David Pogue (the author from above) + Biography in Google we can see:

Finding their bio will give you a lot of perspective of where the author is coming from, what they like and stuff like that.

2) Stalk them on Facebook – Most reporters will have a fan page and a personal page. Keeping with the David Pogue example you can see his page here (publicy accessible). You can find his personal page here, and his wifes page here. All are linked to each other and publicly accessible.

All of these pages on Facebook contain valuable intel you can use later. They have pictures of their family, kids, vacations they have taken, activities they like, and if your not sure they even list things they are interested in.

For instance you can see here David has a degree in Music from Yale and is interested in Music, Magic, and technology. He also loves Lady Gaga… and so does his wife (loves Lady Gaga).

How do you know this? Because its on his profile and its part of the information he has decided to publicly share:

3) Find them on other various social networks:

Other social networks will give you more vital intel about the reporter. Stumbleupon will tell you what websites they like. So will technorati and mybloglog.

Just look at all the intel you can get from David Pogue’s LinkedIn Page:

and even more:

Notice at the bottom of his linked in he talks about how he is a “College of Light Opera Alumni”. A little Googling on that can yield a lot more info… but I think i have shown you how easy it is to gather an ENORMOUS amount of information about a reporter.

Now at this point you might be itching to contact the reporter… BUT WAIT. You need to be well prepared before making contact.

Getting a game plan

OK now lets step away from stalking reporters a bit and figure out what the hell we actually want to do.

Having no game plan before you contact the press is like ranking #1 for your keyword and converting to no sales.

Sure its great for bragging rights but does it help your company?

What exactly do you want to accomplish by getting press for your application? Do you just want to see your name in the paper? If you could write the article yourself what would you want it to say?

Sometimes people submit there stuff to me and when I ask them what is the goal of having me write about their article… there answer is usually “well to make sales”. DUH.

Ok so then I should just write – “Hey this guy wanted me to write about his app so you go and buy it”.

No of course that wont work.

So here is what you do. Make a 10 bullet point list of all the key features that *MUST* appear in your article. Obviously you want to drive sales but what kind of story can you tell about your product? I will go over this in the next part…

The Press Kit

OK now lets step away from stalking reporters a bit and talk about something that is probably the most important piece to getting your application, website, or service press – A well prepared press kit.

When I was a totally newb trying to get reporters to talk about my stuff they were like ok send me a press kit. ERR what? Press kit? Well its something you shoud know about! I can’t tell you how important a press kit is.

• Legitimacy – If you have taken the time to prepare a press kit then the odds you are worth checking out.
• Communication – Press kits give you the freedom to show off your product with pictures and copy that just can’t be done in a email or phone call.
• The Meat – If the reporter understands what your talking about they can skip over stuff quickly. In a email or a phone call you are going to lose them quick.

So how the hell do you write a press kit and what needs to go in it?

Well I can tell you from my years of experience there are a lot of DO’s and DONT’s when putting a press kit together.

First of all you should create your press kit originally in PowerPoint. Make slides. Just trust me. The press kit should look like a presentation. Make your slides look nice. All the fluff that normally does not really matter in the real world matters with reporters.

Now when its totally done we will export it to PDF format (or you can keep it in powerpoint if you are presenting to raise money).

IMPORTANT ShoeMoney tip:

Always keep in mind the reporter has a ego and wants to look like he is doing his readers a favor by shedding his knowledge about your product. Your job is to provide him with enough data that he can do that. Here at ShoeMoney we have a saying… At the end of the day people just want to be enlightened and entertained. That’s it. So while you want to come across as professional you should also have fun with your press kit. Most importantly be yourself!

Right now take out a notepad and answer the following questions.

Here is the key ingredients:

The Executive Team?

Who is the CEO/CMO/CTO and what is there background. You should have a very short bio (120 words max) and a head shot. This should fit on 1 page/slide.

The Funding?

Is your company privately funded? Did you raise money from firms or private parties? How much funding? Is it just a boot straped company running out of your garage? All of this shit is important to include. Reason being is most companies DO NOT like to reveal it. So the more transparent you can be the better chance

Who is on your board of directors/advisers?

Its vital to have people who have experience in doing what your trying to do a part of your team. And if they happened to at one point work for a big named company then all the better.
Yes its fluffy shit that doesn’t matter but if you have a person formally from Google, Yahoo, eBay or any big name company working in any department you want to flaunt them here.

How big is your development team?

Never use the word outsource anywhere. No matter where your people are they are part of your “in-house” development team. Always round up. If you have 12 employees then you have close to 20. dig? Always include a photo of your entire team together. If you need to invite a few friends and family members to ehh *cough* stand in *cough* then go for it.

Who is your product for?

Joe tier kicker? Small business? Big business? – be very short with this slide but use an image of the person that your product is for. Try to get an image that shows them using your product. Pictures demonstrate so many things that words can’t.

Is it a needed service?

This is one of the 3 principals that we here at ShoeMoney live by. If its not a service that we would use every day then … its a dead end. So explain as briefly as you can what void your service fills. Don’t give a sales pitch be direct and explain what your product is as short as possible. Don’t try to sell if someone is reading your PDF they are already sold and you are just going to turn them off.

Who is the competitors for your product?

People struggle with this one cause they think its a negative. It gives the writer (and the end user) a much better understanding of what your product is. Even if you do not have any direct competitors using other products to explain what your thing does really helps. For example you could say it has all the functionality of YouTube on your iPhone but with twitter, Google voice an facebook integration. Drop as many relevant company names as possible without being confusion. If there is a company out there doing 1 thing… no matter how small it is in your application you want to include that.

Why your product is better then your competitors?

What features does it have that your competitors don’t? Why would anyone leave your competitors service to use yours?

Who is on board already?

What big name companies or people are already sold on your product. Get testimonials from these people but keep them short. Also make sure to include a head shot.

If your building a product for Joe tire kicker include testimonials from you beta testers on what it did for them.

If your building a B to B product get letters of intent or testimonials from companies who are using or intend to use the product and have them describe why. Again head shots are important.

What is the result of your product?

DO not get super and feature crazy. Give examples of end results. For example do not say “we use this api and now your videos are doing this and blah blah”. DO say “Have happy users”, “Users can watch videos on the go and not be tied to a computer”. (if your phone was a mobile video iPhone app)

Practice going through the slides like your giving a presentation to people about your product. Invite friends over that are technology retarded. If at any point they are lost during the presentation ask them where you lost them. You might need to get better looking slides or more eye catching stuff.

IMPORTANT ShoeMoney tip:

Much like sales copy and sales video’s your goal is to be entertaining and enlightening enough so that the person reading keeps reading. Do not get crazy with tech talk or marketing talk. You are writing the cliff notes version.

Is Your Shit Working?

I can’t tell you how many people hit me up to write about their application or website and when I go to it its down or the link is broken. YOU SOLD ME THEN YOU LOST ME. Seriously, you had me interested… and now there is no way in hell I am going to cover your stuff. What happens when I write about it? Ya you make me look like a idiot if your website is down then =(

That sucks for you. So make sure your shit is in order.

The Methodical Approach

The next logical step is approaching the actual author.

The first email

Your #1 goal in the first email is to start a relationship with the reporter.

In the first email DO NOT mention your product… This is your introduction to the reporter. Remember earlier how I told you how these reporters are dip shits when it comes to actually working with technology? Well the one thing they love more then anything is when someone tells them how awesome they are. Here is an example:

Subject: great stuff REPORTERNAME

Body:

REPORTERNAME,

I bet you get a million emails a day but I just wanted to let you know I have been a long time fan of your writings and just wanted to reach out to you and let you know how much I look forward to your posts.

I have a quick question for you. Is there anyway I can get a RSS feed of just your posts? Nothing against your colleagues but I just have limited time and it would be easier if I could just be notified when you post.

Thanks for your time,

YOURNAME

That’s it. Tell them how smart they are then ask them a question that also caters to their ego. 90% of the time you will get a response back in 10 minutes. TRUST ME.

DO NOT COPY AND PASTE WHAT I JUST WROTE.

Be creative for Christ sakes. Even with me saying that many people will do it. So when reporters get a huge influx of that they are obviously going to be hip to it.

If you look at my mock email above you see there is a ton of persuasion techniques being used. Everything from social proof, to authority, and even a little scarcity.

If these things are foreign to you then you need to go watch my weapons of marketing video right now.

IMPORTANT ShoeMoney tip:

Never say anything that sounds like your in a position of authority over the reporter. Little shit like “Keep up the good work”, while well intended, makes you sound like you are telling this guy what to do. Personally its a pet peeve to me. Also do not give any tips on how they could be better. Again you are the idiot and they are the grand master. Cater to their ego.

Use your intel

Another great initial email is to use what you learned in stalking the persons whole life. What are they interested in ? This is another way to be disarming. It can also be another great follow up email to the first one I showed you above.

For example:

Subject: RE:RE: great stuff REPORTERNAME

Body:

Thanks REPORTERNAME I really appreciate your response. Just added it to my RSS reader.

BTW I noticed your a fan of Lady Gaga. My wife and I got a babysitter a couple weeks ago and we saw her in concert. One of the best shows I have ever seen.

Have you seen her live?

YOURNAME

IMPORTANT ShoeMoney tip:

If you notice I try to point out all the similarities between myself and him. We both like Lady Gaga and we are both married and we both have kids.

The first pitch

Now if the reporter responds back to that then we have a real bromance going on. You can get a judge by how much the person responds back with. If its real short then your relationship isn’t very strong. Like if he said “no haven’t seen her” then that’s not good. But if he says he has not but wants to and then goes into how much he likes music and has a degree from Yale in music and has kids and a wife and blah blah then he’s in love and its time to go for the first kiss.

So consider a email like this:

Subject: RE:RE:RE:RE: great stuff REPORTERNAME

Wow REPORTERNAME thats amazing. I did not know you had a degree in music from Yale as well as a masters in X. I really admire your dedication to X and wish I would have pursued. A post graduate degree myself.

So ironically enough my wife was reading the NY Times yesterday and read ARTICLENAME you wrote. She was like isn’t this your friend who likes Lady Gaga? Pretty funny!

She thought I should run one of my latest projects by you to see what you thought. Honestly I feel weird asking you to check it out and I TOTALLY understand if you do not have time to look at it.

But obviously I would love your feedback. I attached our media kit which goes over the application.

On another note did you see Lady Gaga take home all those awards at the VMA’s last night? I was super happy for her! She totally deserves it.

YOURNAME

IMPORTANT ShoeMoney tip:

Notice what I did here. I was completely disarming. I was not pitching…. my wife was. Being married he knows how pushy wives can be… Then after the pitch I QUICKLY got back to our personal stuff. See how that works…. I am gonna make you into a persuasion ninja yet.

Bloggers are not the same as news reporters

Big difference between getting bloggers to write about your stuff as opposed to main stream news reporters.

Give to receive

I get hundreds of pitches a day from people to write about their products. You know which ones I write about? The ones who help me.

Yes unlike reporters I don’t have to find news stories and I certainly dont give a crap about breaking a news story or being the first to write about how twitter is down…

But if you see me write about how I wish something existed or if you notice something I have that sucks…. then fix it for me and I guarantee you if I use it I will write about your stuff because I owe you. Period.

My price for doing a paid review is between $4500.00 and $6,000.00 depending on how much work I have to do. So if you compare that between you just solving one of my problems (which costs you nothing if you know how to do it or paying some code monkey to fix something wrong with my stuff) its a awesome deal.

Bloggers sell

On 2 separate occasions people have written about how being on my site drove 100x more sales then being on techcrunch, which has over 400x more readers. The difference is the relationship with our readership. I know my readers and my readers know me. If I write about your product and especially if I can show how you can use it to make money or better yet how I make money then I am going to sell the shit out of your product.

All reporters and bloggers can be greased

Every reporter I have ever known… The closer I have gotten to them I have learned that its all about greasing the wheels. But its not just about money. Let me give you some examples.

Board of advisers

Ever noticed all the companies I have equity in for being on their board of advisers? Guess what. Every time they fart I write about it.

I have a stake in making sure they do well because my shares of stock in their companies go up.

Usually I don’t have to do anything for these companies either. Well that is not entirely true. I do have to go to their quarterly board meetings in awesome places like Las Vegas or the Bahamas and party like a rock star. Yea its good to be on boards.

Lets be honest. The whole point they put me on their board was cause they wanted me to write about it. So they get tens of thousands of dollars in free press on my website for giving me some shares in their company (which have a mystery value… and probably are worth $2 for all I know)

The point is its not a bad idea to offer a board of advisor position to a reporter or blogger. If they are considered an authority in the field its a no brainier. Its a win win win. Now you get to tout you have X person on your board, they will have awesome feedback about your product if you ask them, and you can be sure they will write about whatever new feature your implementing.

IMPORTANT ShoeMoney tip:

Having a really solid board of advisers also has the extra bonus of really getting you a great valuation if you need to raise money for your company.

Money talks

When all else fails you can just pay for press. Pretty much every blogger can be bought with straight cash. Just email them (or use their contact form) and ask them straight out if they do paid reviews and also how much. Ask for examples of previous paid reviews.

With magazines and newspapers you can do advertorials. A couple years ago AzoogleAds (now Epic Direct) paid $20,000 to Revenue Magazine (and other publications) to do a advertorial featuring me and how I made over $500,000.00 using their network in only 2 short months in 2006.

AzoogleAds still tells me this got them more publishers then any other marketing they have ever done. The article was well done. It not only had a picture of me holding a $500,000.00 check but also had my top tips on what I did to make such profits so fast.

Reciprocation

A lot of times reporters have side projects with their own companies. You writing a positive review of their companies product is a GREAT way to open the communication door and get reciprocated.

I have done this with 2 different writers of MAJOR news outlets and it worked every time.

Kickbacks

On occasion you can find a reporter who will accept gifts in exchange for giving you press. Usually you have to know someone who knows them. Obviously they would lose their job if it ever got out so its not talked about much. The best way to find out about things like this is to go to industry events, get shitfaced with your peers, and ask what reporters can be greased. Then ask them to do an intro for you.

In the past I have bought laptop’s, iPhone’s, iPod’s, and even MacBook AIR (when they first came out) for reporters. Sometimes they asked for them and sometimes I just sent them to them.

The Biggest part

The real “secret” to getting good at getting press is practice. Sure my best tips are all laid out for you in this guide, but are 99% of you going to actually put in the work to stalk reporters and build a press kit?

You better! I have spent 2 days writing this guide and I hope I didn’t waste my time. Get after it!

Ohh and by the way:

DON’T TRY THIS SHIT ON ME

Whenever I write a guide like this people will use these techniques on me and then get pissy when they don’t work.

Do you understand that’s like when a magician teaches you a magic trick and then being upset when he is not amazed when you do it.

Anyway good luck!!!!

Interested in advertising on Facebook? Check out my latest post on Facebook Advertising

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As many of you know I am not very good at writing. Which is ironic being I have one of the most read blogs in the world…..

I failed English class as a kid and still struggle a lot with stupid things like there, their, – then and than and so fourth. I always get shit like that confused.

Hey! I am a sales guy… not a writer!

But lets get back to copyrighting. Two years ago I was really struggling and a friend of mine who lives here in Lincoln Nebraska and has a very successful real estate business brought over this HUGE binder that was filled with example sales letters, landing pages, and copy.

Don’t tell anyone but I photo copied a lot of it and still use it today. The course was written by a guy named John Carlton. Google his name and you will see he is the reverend pimp daddy of copyrighting.

I tried to hire John then but at his rate of $50,000 to do 1 sales page…. I passed. But I was able to get setup with some of his students at a much more reasonable 5-10k per page.

A John Carlton student is to copyrighting what a MBA from Warton is to business management.

So here is where this email takes a funny turn. Last month I am sitting at a bar at the MGM Grand at a small Internet event and this old man asks me what I do and we chat for a while. Ironically he is also in Internet marketing. He schools me on the history of selling stuff.

I wrote about the conversation on my blog. It was called the new robber barons.

Anyway the guy tells me his name is John Carlton and it took me over an hour to realize he was THE John Carlton. I tell em how I photocopied his $5,000 course and he looks and me and says “You shitbag” or something. He was joking – it was a funny moment. You had to be there.

Anyway, the next day John must have Googled me or something and realized I am kind of a big deal, cause he asked me if I had a minute to check out his new course he was going to put out.

The product is called the Simple Writing System Express Course and if you have seen the difference in my writing style in the last couple months and how I have been crushing it in affiliate competitions – Honestly this this is amazing and its helped me make over 250,000 and win a brand new $75,000 BMW X5.

But here is where you can really benefit. John is giving away a TON of his best tips for free in anticipation of the launch. I mean this stuff is REALLY good.

The content is 100% free. You just need to opt in (give up your name and email). I can tell you John Carlton is about as trust worthy as they come and will not share or sell your information.

Now this product I am guessing will be between $2,000 and $5,000 dollars when its released. So John is giving away some amazing content because obviously he wants to prove what his stuff can do. So make sure you grab it while its available.

Get a sneak peak at the all new ShoeMoney System

Interested in advertising on Facebook? Check out my latest post on Facebook Advertising

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Interested in advertising on Facebook? Check out my latest post on Facebook Advertising

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Impulse Magazine is a men’s lifestyle site that is both a magazine and a online community. It has articles on everything from Fitness and Sports to Relationships and Money. It also includes a forum and a help/FAQ section. Nice looking site, with tons of content! Take a look at www.impulsemagazine.net

If you would like to see your website or company featured on Free Shirt Friday click here

Get a sneak peak at the all new ShoeMoney System

Interested in advertising on Facebook? Check out my latest post on Facebook Advertising

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A while back I was having a discussion with David about weight training. He told me it was simple. You either do something and get better at it or you get better at putting it off.

The discussion quickly moved to other things in our company. Communication, workload, and prioritizing stuff.

You either grab the bull by the horns and get better at doing stuff or you get better at putting stuff off and justifying why you suck.

But your always getting better at something.

Interested in advertising on Facebook? Check out my latest post on Facebook Advertising

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Unless you are totally new to my blog you know how I love to compare off the wall things to Internet marketing. This time its Starcraft2.

BTW if you want a piece I am ShoeMoney player code 935. Just be warned I am currently ranked 7th in the world. (in my silver division)

GLHF

Maintaining Vs Growing

In Starcraft2 you have to grow (expand) your base in order to survive. But you also have to maintain what you have with some defenses.

Much like with internet marketing once you get a stream of revenue setup you put in place some defenses to keep it going but then look to expand and grow your income.

Exploit angles

Ohh no orbital command early in game? Here comes my cloaked banshees to wreck your econ. The best Starcraft2 players scout intel on their opponent finding out what they are weak on and build to exploit that weakness.

In Internet Marketing my biggest days were because we found loopholes in advertising platforms and exploited the shit out of them.

Trust no one

I can’t tell you how many times in Starcraft2 people have said “No Rushing ok?” and of course I say yes but then I reaver rush their ass asap.

In Internet Marketing the one thing I have learned in the last 7 years is that you can’t trust anyone. With the kind of money we make you have to be very careful with who you share information with.

The know it all

Ever notice how in Starcraft2 when your playing like a 4vs4 and one guy is screaming at everyone telling them what to do… and making those annoying !!!!! on the map where he wants you to build shit. Then the funny part is at the end of the match he is last on the scoreboard. But he has read ever guide on Starcraft2…..

Just like with Internet Marketing a ton of the “gurus” and “experts” have no real world experience doing what they are telling others to do… or a bunch of punkass wickedfire kids talking smack… at the end of the day I say SCOREBOARD, bitches.

Act as if

If someone starts off the match saying hi or gl hf (Good Luck Have Fun) I reply with a FU. I am not here to be your friend I am here to kill you as fast as possible.

If acting like a cocky asshole does not work then act like your Korean. In Korea Starcraft2 is their national past time. NO JOKE. They pack 100,000 seat stadiums to watch 2 guys go at it for a championship.

Say some Korean and your opponent will shit themselves:

Manner = same
Sugo = good effort/good job
12 si = 12′o clock direction (as in position)
Chi sa = [Edit] – Cheap, dirty
Sa rang hae = I love you
Nimi = your mum
18181818181818181818 = fuckfuckfuckfuck more the angrier
Dak cho = shut up

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A few months back I wrote some indepth posts on making money on Facebook for Shoe and they were a big hit.

Since then I’ve continued to experiment and dial in more of my Facebook campaigns, but I’ve also branched out and experimented with another popular social networking site… Plenty Of Fish…

Plenty Of Fish is a free dating site, that recently ramped up their ad platform to rival Facebook. And right now, there are not many affiliates and advertisers on there – so you can get some quality click for pretty cheap.

I’ve actually found a few of my campaigns for our fat loss product convert much better on POF than they do on Facebook!

So here’s the low down on what you need to know to make money with Plenty Of Fish…

1. Smart affiliates are crushing it by going very narrow and super targeting their offers…

While Plenty Of Fish doesn’t have the volume that Facebook has, they do offer some insanely specific parameters that you can target. Want to target people who have only been on the site less than 10 times? You can do that. Want to target a 52 year old woman in Iowa who’s overweight and looking for a casual encounter? You can do that too

Plenty Of Fish basically offers all of the same targeting as Facebook, and then a little more. If you have some niche dating offers or zipcode submit offers you can probably mop up on there.

You can also pick up super targeted clicks in countries like Canada, UK, Australia and Ireland for less than .10!

2. Plenty Of Fish Is Less Strict Than Facebook When It Comes To Ad Text And Pictures

One of the biggest problems with Facebook is the fact that it can be really frustrating trying to get your ads approved. Even when you have legit ads, they’ll sometimes get denied for no reason.

With POF, you really don’t have to worry about this.

Remember when affiliates were running the “Age 26 in Columbus?” ads on Facebook. Well Facebook got a bunch of complaints and put the nuke on those. Plenty Of Fish however still allows you to target ages in your ad text. From my experience you can be a little more aggressive with your ad text, pictures and headlines.

Why is this crucial?

Well if you’ve ever done any direct targeting where you call out the user’s age and gender in the ads, then you’ll know that the CTR for those ads are through the roof!

I mainly promote my fat loss product, so this works well for me, as I have a lot of high converting ads that work well on POF, but I can’t run them on Facebook anymore.

If you want to get started with Plenty Of Fish, think of the mindset these people are in…

Most of them are looking for dates, or looking to get married again… So what offers and products would fit this market?

• dating offers
• relationship ebooks (get your ex back type books could work)
• health & beauty (lose weight, look better type products)

Obviously there are more offers that will work, but these are just a few off the top of my head that I think will do well.

Right now Plenty Of Fish is ripe for affiliates… Get on it before its too late!

- Justin

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