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Episode #50 – July 24th, 2009

Episode Length: 20 minutes, 4 seconds

Intro

• How to interact on Twitter: @repcor , @karenrubin with www.HubSpot.tv in your tweet.
• Subscribe in iTunes: http://itunes.hubspot.tv/ 
• Launch of IMU 2! Go signup on www.inboundmarketing.com/university 
• Special HubSpot TV 1 Year Anniversary on August 7th! (With a tweetup!)

Doing It Right

• Real Estate Agents Doing it Right - 
• Real-estate agents use Twitter, blogs to boost clients
  • “It
    just cracks me up that there are still so many realtors who don’t
    understand how powerful this medium is,” Bastian added. “Honestly, it’s
    kind of good for those of us who know it.”
• Starbucks has a Win on Twitter with Free Pastries - Starbucks’ Free Pastry Day = Twitter Win!
• #freepastryday
  - “In just 2 short hours, Starbucks went from being the #4 Trending
  Topic on Twitter to #2. During the monitored timeframe, there were more
  than 17,942 Tweets that included the word Starbucks.”

Headlines
Facebook Reaches a Quarter Billion Users & a Billion Video Views

• Now Connecting 250 Million People
• Facebook hits one billion video views
• Facebook Slowly Taking Over the World, Now at 250 Million Users
• “Facebook
  faces formidable competition in the countries where home-based
  incumbents maintain a dominant user base. China’s QQ instant messaging
  network boasts an estimated 300 million users while Russia’s Facebook
  clone Vkontakte hosts 38 million users.”
• Facebook at Age Five
• “…there’s
  a name for what happens when everyone joins the same site at the same
  time, perhaps rendering it uncool: “context collapse.”
  Marketing Takeaway – For now Facebook is the place to be. If that changes, we’ll let you know.

Fed Ex Nixes Their Superbowl Ad in Favor of Online Video

• Madison Avenue Will Be Watching FedEx’s Web Videos
• FedEx
  “announced that after 18 years it would forgo advertising during the
  last Super Bowl, because it could not justify the expense during the
  downturn…”
• http://www.youtube.com/getinfotained 
  Marketing Takeaway – In an economic downturn, free online content is definitely a win over expensive Super Bowl ads.

Can Google Predict the Economy?

• Larry Summers cites Google search as progress
• “The
  number of people searching for the term “economic depression” on Google
  is down to normal levels, Summers said. Searches for the term were up
  four-fold when the recession deepened in the earlier part of the year,
  and the recent shift goes to show consumer confidence is higher…”
  Marketing Takeaway – Track the buzz around your brand and industry by looking at the number of people searching for it.

The Future of Marketing is…..BOSTON!

• The Future of Marketing: Books by Bostonians
• “Beantown,
  it turns out, is a hub of activity related to new approaches to
  marketing. Call it ‘social media marketing,’ ‘inbound marketing,’ or
  just ‘new marketing’ – but the home of the Red Sox, ‘Cheers,’ and Paul
  Revere is also home to some revolutionary thinking about the changing
  relationship between companies and their customers.”
• 21 Books Show Boston Is the New Marketing Hub
  Marketing Takeaway – Read what thought leaders are reading to keep up on the latest and greatest ideas.

Click Fraud

• Sure, The U.S. Has A Lot Of Click Fraud, But At Least We’re Not Vietnam
• ~25.6% of clicks in the US are suspected click fraud
  Marketing Takeaway – If you are buying a lot of PPC traffic, you want to protect yourself by being on the lookout for click fraud!

Forum Fodder

Is the use of directories submissions useful or harmful?

Marketing Tip of the Week – Keep yourself educated on the latest in marketing and be flexible to changing your strategies.

Closing

Webinar: How to Use Online Video for Inbound Marketing

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