PostHeaderIcon HubSpot TV – Facebook Halloween Horror with Guest Paul Dunay

Episode #64 – October 30, 2009 
(Episode Length: 24 minutes, 43 seconds)


Guest: Paul Dunay

Book Giveaway! Go to!

  • Global Managing Director of Services and Social Marketing for Avaya and author of Facebook Marketing for Dummies
  • Blog: Buzz Marketing for Technology
  • Question
    from @KirstenPetra – When I fan someone, I don’t feel like I am
    actually their friend and that I don’t actually get anything in return.
    How can businesses use take advantage of fan pages to make me feel like
    it actually matters?
  • Question from @mergenchuluun – What is your top takeaway from writing Facebook Marketing for Dummies?
  • Use Social Media to spot issues before they hit the Contact Center!


Facebook Cans the Spam King

  • Facebook Continues to Can Spam
  • Facebook
    has been awarded $711 million in damages from Sanford Wallace, the
    notorious “Spam King”.  (Previously, MySpace has been awarded $234
  • Marketing Takeaway: Don’t use spam; and keep spammers away from your customers.

Why Geocities Failed?

  1. We don’t want to built web sites, easy page makers or
    not. Making new pages, figuring out where or how to add them to the
    navigation – not cool.
  2. Audience. Once, a long time ago, family and friends we
    proudly told about our site came to it. Then the incentive was gone and
    they didn’t come anymore.
  3. In the end, all we wanted to do is:
    Share some links to stuff we found cool (the “forwards”), Show our
    photos (the “kids & cats”), Show our videos (without figuring out
    codecs or embedding), Post status updates and comments (make
  4. Geocities Closed by @ruudhein
  5. Marketing Takeaway: Make things simple for your customers.

Are we measuring blog influence correctly?

  • The Trouble with Blog Influence Statistics
  • “I’m
    not a big fan of statistics when it comes to blog readership. Not
    because I’m not interested, but because I’m not convinced the average
    person understands exactly what a blog is.”
  • “A recent study
    by Mediamark Research & Intelligence (pdf) found that 10.1 percent
    of U.S. adults reported to having read a blog in the last 30 days. And,
    if you think that number’s small, only 3.4 percent of adults actually
    wrote a blog post in the same period.”
  • If so few people are reading blogs, are they really that influential? Are we measuring the right stats?  What about
  • Marketing Takeaway: For your blog, measure links, comments, readers and especially leads and customers.

Forum Fodder

  • On From Kim Kolb: A customer of mine is a restaurant/bar. They
    use social media extensively and have a twitter account and Facebook
    fan page. They believe this is enough and they do not need a website.
    Do you agree/disagree?

Marketing Tip of the Week: Start a Facebook Business Page to grow your business.


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