Inbound Marketing Budgets Are Increasing — Is Yours?
What’s in your wallet? Are you spending enough on inbound marketing?
More companies are increasing their budgets for inbound marketing as they realize its effectiveness over traditional outbound marketing techniques. HubSpot’s 2010 State of Inbound Marketing report shows that 88% of marketers surveyed either maintained or increased the amount of money spent on PPC, SEO, social media, and blogs from last year.
Significantly higher than last year, 51% of marketers increased their budgets after having past success with inbound marketing, while 37% maintained their budgets. The survey also explained that economic conditions was the main reason why the lingering 12% lowered their budgets.
So are you spending enough on inbound marketing? Starting off with a blog is usually the easiest first step, and then expanding your budget to include social media, SEO and PPC can follow.
Other key findings of the 2010 State of Inbound Marketing report:
- Inbound marketing-dominated organizations average 60% lower cost per lead than outbound-dominated organizations.
- Over 40% of customers using Twitter, Linkedin, Facebook and company blogs have generated a customer from that channel.
Webinar: The 2010 State of Inbound Marketing
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