Spread your influence in 6 powerful steps
Influence is the power to affect, control or manipulate something or someone.
Everyone who wants to build a powerful online presence has to think about their influence:
How can I make my blog more popular ?
How can I make my readers take action ?
How can I make people spread my message ?
Whatever the question is, it always leads to practicing digital influence in one way or another.
Let me show my powerful 7 steps of increasing yours:
1. Have an epic mindset.
This never gets old. No matter what you want to accomplish, you first have to believe that YOU can do it.
I think the biggest part of anyone’s success online is their psychology. Famous bloggers knew they were going to make it sooner or later, it was just a matter of time.
Talk to yourself everyday, and use phrases like: I’m going to become the most influential blogger in my niche. It’s my digital destiny !
Sounds crazy, but it’s pretty powerful. Especially when you say it with conviction.
2. Tell me your mission.
If I go to your about page, how long will take me to find the purpose of your blog ?
Is it clear within the first seconds, or do I have to read through endless paragraphs to find out. This is more important than you think: the more concise and kick-ass your story, the easier it will be for your readers to promote you.
My mission: I’ll help you to spread your digital influence.
Short and tweetable, the way it works.
Make it easy for your fans to spread your message. Make it valuable and concise.
3. Find your keywords and dominate them.
Terms like internet marketer or blogger are excessively overused nowadays. Does the world really need the 10,000th blogger who teaches us how to make money online? No. So instead of aiming for the general terms, be more specific. Become the traffic expert, or the community niche builder. These keywords will become part of your brand, and you’ll create your unique selling point.
It will also help enhance your SEO if you keep using your keywords.
Mine is influence, what’s yours?
4. Create your online persona.
Most people say that in order to be personal writer, you have to be yourself. But what if you don’t like or know yourself? Ahh, forget about it. Take it one step higher and recreate yourself. Become the person online you always wanted to become – fully embrace your passions and obsessions, and then use them to market yourself.
If you are a true technical geek, then fully show it your posts: be so obsessed with your niche that your readers think it’s funny. Whatever your traits are, be extreme with them and show it. If you are not over-the-top in one way or another, you’ll end up a drop in the ocean.
5. Merchandise yourself.
You have a kick-ass blog, and created your unique remarkable brand. What’s next? Digital expansion. Guest posting and networking is standard, what else can you do to fortify your influence? Merchandise yourself.
I have recently printed my logo on T-shirts and pullovers. Whenever I make a video, or a coaching call, I wear my “own” brand. It makes a huge impact on my readers and clients. Find ways to expand your brand influence. Maybe you can create a kick-ass business card with your icon, or you “brand” another physical object. If you really want to become a well-known blogger brand, you should consider merchandising yourself !
6. Focus and rule.
A lot of bloggers think that using every social media channel is way to go. Meh! The more you try to be everywhere, the less quality you bring to each channel.
Instead, find your favorite channel of mass distribution, and rule it like a digital emperor. Focus entirely on that platform. Become so active that people start missing you once you take a day off 
Rather than doing a hundred things, do one thing, but do it amazingly good.
I live and breath all of these steps myself. Some of these points may sound unreasonable, but remember: unreasonable people rule the world. If you copy the standard way of spreading your online influence, you will vanish into oblivion. Whooosh. Just like that.
Don’t worry, if you follow these 6 steps, this will never happen to you.
Now, go out and spread your influence. The internet is yours for the taking.
Mars Dorian helps people spread their influence and build passionate online communities. If you want to build a strong digital presence, dive into his world at marsdorian.com and follow him on Twitter. Want to guest post on HowToMakeMyBlog? See more info here.
See more:
- How blogging ideas spread – 6-step plan for creating something big
- Twitter Marketing Ebook: How To Go Viral On Twitter
- 5 simple steps to build blog traffic by writing comments
- 7 tips that will make your blog stand out
- What is great blog content? How do you know your content is good?
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My name is Marko Saric and I help bloggers succeed. Subscribe to the RSS feed to join thousands of bloggers and get all my blogging tips for FREE!
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